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Full-Time

Senior Manager / Director Product Marketing

Endpoint Management & Automation

Posted on 2/25/2023

Acronis

Acronis

1,001-5,000 employees

Secure file sync and share solution

Crypto & Web3

Senior, Expert

Dorchester, Boston, MA, USA

Required Skills
Agile
Sales
Management
Public Speaking
Segment
JIRA
Marketing
PowerPoint/Keynote/Slides
Requirements
  • 10+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company
  • Have owned responsibility for an endpoint management, RMM, security, automation solution or adjacent area like RMM or PSA. Experience marketing products delivered in a SaaS, consumption-based, multi-tenant model
  • Broad IT management technical domain in vulnerability management, cybersecurity, backup, disaster recovery, or endpoint management
  • Experience with planning, resourcing, budgeting, handling dependencies, long-term roadmaps, Agile environments, project management, virtual teaming, and global markets
  • Knowledge of both service provider and business customer SMB through Enterprise IT environments, with specific experience working with MSPs
  • Specific knowledge of MSP business models and the automation of their processes in service delivery. Additional knowledge of providers and B2B IT services highly desirable
  • Ability to dive deep in technology and to convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos and content development
  • Successful track record of cross-functional, cross-company collaboration with comfort with high levels of ambiguity in highly virtualized, matrixed, global teams
  • Strong problem-solving and executive presentation skills are important with ability to present to partners and analysts, blog under your own byline, and prior experience and comfort delivering presentations internally or to external audiences - over Zoom or in person
  • Experience working across tech and business teams, representing the voice of the partner and customer, and finding creative ways to engage and get feedback from the customer is especially important
  • High energy and enthusiasm - the type that is contagious with its potential
  • Some travel to events and meetings, including to international locations, may be required but is expected to be under 25% and in accordance with company health and safety policies
  • US English fluency with exceptional written, verbal, and presentation creation skills
Responsibilities
  • Be our product marketing lead for our Endpoint Management and Automation solutions
  • You'll lead a small team of product marketers and be the marketing organization's go-to expert on the roadmap, features, functions, use cases and target users while owning creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework
  • Be the primary GTM partner for Product Management counterparts
  • From them you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features. With them you'll bring releases to market. And then you'll lead with building a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets
  • Be a key partner to our Segment (Solution) Marketing leads
  • You will work closely with the Segment leads as they work on ensuring your product is covered in our various global and regional marketing campaigns. In turn, they will support you with the insights and messaging to use to tune your product messaging and content
  • Develop, own and execute a marketing plan for your product
  • Working with marcom and cross-functionally, you'll build a comprehensive plan that links all launches, campaigns, events, and sales plays with content, coverage and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results
  • Own the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset
  • You will ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices. You will write, author, video, PowerPoint - communicate your product's story in every format and review other work that carries your messaging
  • Bring market and competitive intelligence, targeting and segmentation information into your plan, and share it with your Product colleagues
  • Partnering with our AR lead and our Solution Marketing team, you'll bring insights into the trends in the market, into your messaging and content, and will provide these inputs back into the Product team and across Marketing to inform decisions and strategy
  • Build productive relationships with the sales teams
  • You'll support their efforts, but you'll also solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors
  • Be a public-facing representative for your product
  • You will complete technical training and be able to conduct live demos, present your product when called upon, and be ready to engage both partners and customers directly to solicit their feedback and experiences to enrich your knowledge - and their perceptions of Acronis. You will also provide tradeshow support serving on 'the booth' and ensuring that sales presentations of your product are on message and on point
  • You'll use our processes and tools like Jira and SharePoint to track your work and collaborate in our team

Acronis Cyber Files is a secure file sync and share solution that enables remote collaboration and access to company files on any device, with support for mobile, Mac, PC, and web platforms. It offers sophisticated security controls, integration with Active Directory, and encryption for data protection, while supporting access to corporate file servers, NAS, SharePoint, and CMIS.

Company Stage

Series A

Total Funding

$941.2M

Headquarters

Schaffhausen, Switzerland

Founded

2003

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-9%

2 year growth

1%

Benefits

Medical, dental, &vision insurance plans

Life Insurance, STD and LTD policies

401(k) retirement plan and company match

Corporate rates and discounts

Competitive package

Flexible working hours

3+ weeks of PTO and 10 paid holidays

Smart casual dress code

Free snacks and drinks

Office social events

INACTIVE