Responsibilities

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Pre-Funnel Demand Generation:
• Develop and execute demand generation strategies across multiple channels including content marketing, paid advertising, social media, and cold calling.
• Create and manage engaging content for Ambrook Education to drive awareness and interest in Ambrook’s software.
• Plan and execute high-impact events, webinars, and trade shows to generate leads and build brand awareness.
• Oversee digital marketing campaigns, optimizing for reach, engagement, and conversions.


Coordination with BDR/SDR Team:
• Work closely with the BDR/SDR team to align outbound efforts with pre-funnel nurture strategies.
• Develop and manage drip campaigns, ensuring timely and relevant follow-ups with leads.
• Implement strategies to target high-value accounts and drive engagement.


Lead Scoring and Sales Support:
• Implement and maintain a lead scoring system to prioritize leads based on engagement and potential value.
• Provide ongoing support to the sales team, ensuring leads are effectively nurtured and moved through the sales funnel.
• Collaborate with sales to refine and optimize the lead qualification process.


Product Marketing and Conversion Optimization:
• Develop product marketing strategies to communicate the value proposition and differentiate our offerings.
• Optimize conversion rates throughout the middle and bottom of the funnel through targeted campaigns and personalized messaging, including on our website.
• Conduct A/B testing and analyze performance metrics to continuously improve conversion rates.


Last Mile Sales Efforts:
• Support the sales team in closing deals, including participating in in-person meetings and presentations.
• Provide the necessary tools and resources to facilitate a smooth transition from prospect to customer.

Qualifications

• At least 3 years of experience building demand for growth-stage startups, especially for companies prioritizing product-led growth.
• Passion for solving problems for family-run businesses and a deep understanding of the challenges and opportunities facing our target customers.
• Innate curiosity about the people and industry we’re working to serve.
• Entrepreneurial mindset and a willingness to take on a wide range of tasks to support the growth of a fast-paced startup – there is no job above you, and no job below you.