Full-Time

Growth Specialist

Posted on 7/11/2024

Ambrook

Ambrook

11-50 employees

Promotes sustainable practices in agriculture

Food & Agriculture
Social Impact

Mid

New York, NY, USA

Hybrid role requiring in-office presence.

Category
Growth Marketing
Growth & Marketing
Required Skills
Cold Calling
Social Media
Requirements
  • At least 3 years of experience building demand for growth-stage startups, especially for companies prioritizing product-led growth.
  • Passion for solving problems for family-run businesses and a deep understanding of the challenges and opportunities facing our target customers.
  • Innate curiosity about the people and industry we’re working to serve.
  • Entrepreneurial mindset and a willingness to take on a wide range of tasks to support the growth of a fast-paced startup – there is no job above you, and no job below you.
Responsibilities
  • Develop and execute demand generation strategies across multiple channels including content marketing, paid advertising, social media, and cold calling.
  • Create and manage engaging content for Ambrook Education to drive awareness and interest in Ambrook’s software.
  • Plan and execute high-impact events, webinars, and trade shows to generate leads and build brand awareness.
  • Oversee digital marketing campaigns, optimizing for reach, engagement, and conversions.
  • Work closely with the BDR/SDR team to align outbound efforts with pre-funnel nurture strategies.
  • Develop and manage drip campaigns, ensuring timely and relevant follow-ups with leads.
  • Implement strategies to target high-value accounts and drive engagement.
  • Implement and maintain a lead scoring system to prioritize leads based on engagement and potential value.
  • Provide ongoing support to the sales team, ensuring leads are effectively nurtured and moved through the sales funnel.
  • Collaborate with sales to refine and optimize the lead qualification process.
  • Develop product marketing strategies to communicate the value proposition and differentiate our offerings.
  • Optimize conversion rates throughout the middle and bottom of the funnel through targeted campaigns and personalized messaging, including on our website.
  • Conduct A/B testing and analyze performance metrics to continuously improve conversion rates.
  • Support the sales team in closing deals, including participating in in-person meetings and presentations.
  • Provide the necessary tools and resources to facilitate a smooth transition from prospect to customer.

Ambrook focuses on promoting sustainability within the agriculture and natural resource sectors. The company provides tools and resources that help businesses in these industries adopt sustainable practices while also ensuring profitability. By offering insights and strategies, Ambrook enables farmers and resource managers to make informed decisions that benefit both the environment and their bottom line. Unlike many competitors, Ambrook emphasizes the financial viability of sustainable practices, aiming to demonstrate that eco-friendly methods can lead to economic success. The ultimate goal of Ambrook is to create a more sustainable future for agriculture and natural resources, where profitability and environmental stewardship go hand in hand.

Company Stage

Series A

Total Funding

N/A

Headquarters

Denver, Colorado

Founded

2020

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

4%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of precision agriculture drives demand for Ambrook's integrated financial tools.
  • Government incentives for sustainable farming create opportunities for Ambrook's financial solutions.
  • The rise of regenerative agriculture aligns with Ambrook's mission to track sustainability metrics.

What critics are saying

  • Competition from fintech startups could impact Ambrook's market share.
  • Rising interest rates may reduce farmers' ability to invest in Ambrook's tools.
  • Data privacy concerns among farmers could hinder adoption of Ambrook's products.

What makes Ambrook unique

  • Ambrook focuses on making sustainability profitable in agriculture and natural resources.
  • The company builds accounting and financial tools specifically for farms.
  • Ambrook's tools integrate with precision agriculture technologies for real-time financial insights.

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Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Unlimited Paid Time Off

Professional Development Budget

INACTIVE