VP – Marketing & Communications
Posted on 1/14/2023
INACTIVE
Ecobee

501-1,000 employees

Smart home automation solutions
Company Overview
Ecobee’s mission is to improve everyday life while making a positive impact on climate change through their assortment of modern smart home solutions. The company is highly committed to creating products that enable planet positive actions through their next generation software called eco+ on their products that delivers deeper energy savings and flexible demand for the energy grid – which is a step in the right direction for the transition to renewable energy.
Consumer Goods
Hardware

Company Stage

N/A

Total Funding

$104.7M

Founded

2007

Headquarters

Toronto, Canada

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

14%
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Requirements
  • A growth mindset and an ability to thrive in a fast-paced environment where priorities can change quickly
  • A balance of strategic vision and willingness to roll up your sleeves to get the job done
  • Proven track record of success as a marketing executive in high-growth companies
  • Strong marketing fundamentals with deep knowledge of digital marketing and a focus on measuring and optimizing performance in an ever-changing digital landscape
  • Experience with management of teams, includes coaching, mentoring and developing team members, performance management and oversight of financial and budgetary responsibilities
  • Experience developing brand architecture and product positioning within a technical landscape, bridging together consumer data, competitive/trend analysis, and creative vision
  • Ability to navigate ambiguity and boil down the ocean to simplify, streamline and tighten process to create clear working paths
  • Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align cross-functional stakeholders
  • Just so you know: The hired candidate will be required to complete a background check
  • Step 1: 40 minute phone call with a member in Talent Acquisition
  • Step 2: 30-minute interview with the Chief Marketing Officer
  • Step 3: 1-hour interview with 2 Cross functional leaders from Design & Experience or Channel Marketing
  • Step 4: 90 minute case interview a few potential direct reports, CEO and CMO
  • Step 5: 1-hour interview with executives at ecobee and Generac
Responsibilities
  • Champion the overall marketing strategy and set marketing team priorities in consultation with the CMO, marketing and sales channel leads
  • Work with CMO and relevant internal and external partners to continue to drive the ecobee brand architecture, vision, and strategy forward
  • Lead and coach a strong and established marketing team across disciplines including marketing planning and operations, digital marketing, media, brand, public relations, base communications, content, influencer, and affiliate marketing and manage multiple supporting external agencies
  • Collaborate closely with cross-functional disciplines including Product Marketing, Product and Creative teams to ensure strategic alignment and consistent brand representation across the organization
  • Partner with sales channel leads on the development and activation of cross-functional initiatives and support key strategies and business objectives where applicable
  • Leverage a growth mindset to drive increased efficiency and effectiveness to drive growth in the business
  • Lead and coach a team in the development of full-funnel campaigns and help shape media mix in an ever-changing landscape. Be comfortable using data to provide meaningful insights and actionable takeaways to lead the development and iteration of forward-thinking campaigns that will capture new audiences efficiently and effectively
  • Build and managing the marketing budget and iterate on reporting tools/trackers to monitor returns on marketing initiatives
  • Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry
  • Make an environmental difference: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts
  • Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget
  • Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off)
  • Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Corus Quay. ecobee Leeds is based at our riverside office on the Calls
  • Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training