Full-Time

Manager, Audience Solutions & Insights

Simon

Simon

11-50 employees

REIT operating malls, Premium Outlets, and Mills centers

No salary listed

Indianapolis, IN, USA

In Person

Category
Data & Analytics (1)
Required Skills
Power BI
Tableau
Looker
Excel/Numbers/Sheets

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Requirements
  • 4-6 years of experience in retail media, commerce media, programmatic advertising, audience strategy, media analytics, customer insights, or a client-facing media planning role.
  • Strong analytical skills with experience evaluating campaign performance, audience effectiveness, attribution, and business outcomes.
  • Hands-on experience building and activating audiences within demand-side platforms, customer data platforms, data management platforms, retail media platforms, audience management solutions, or advertising technology platforms.
  • Working knowledge of programmatic, retail media, paid social, search, omnichannel media planning, and advertising measurement methodologies.
  • Experience translating data and analytics into compelling stories, recommendations, and client-facing presentations.
  • Exceptional communication and presentation skills with the ability to simplify complex audience and measurement concepts.
  • Proven success managing advertiser and agency relationships while collaborating across multiple internal teams.
  • Advanced proficiency with Excel, Tableau, Power BI, Looker, or similar reporting and visualization tools.
Responsibilities
  • Build, test, optimize, and activate audience segments using Simon Media Network's audience management and activation platforms.
  • Translate advertiser objectives into audience-driven strategies supporting customer acquisition, loyalty, retention, cross-shopping, and category growth initiatives.
  • Leverage first-party shopper, visitation, and behavioral data to develop scalable audience strategies across digital, programmatic, retail media, and digital out-of-home environments.
  • Partner with the Sales team to identify effective audience approaches based on campaign objectives, inventory availability, budget parameters, and measurement goals.
  • Develop category-specific audience products and packaged solutions scalable across multiple advertisers and verticals.
  • Collaborate with Product, Data, and Media teams to enhance audience capabilities and identify opportunities for new audience offerings.
  • Analyze campaign performance, audience engagement, visitation trends, and commerce outcomes to uncover actionable insights that improve campaign effectiveness.
  • Develop post-campaign analyses and executive-ready reporting demonstrating audience impact, business outcomes, and opportunities for future investment.
  • Support measurement initiatives including visitation lift, customer acquisition, audience quality, sales impact, closed-loop attribution, and incrementality studies.
  • Evaluate audience performance across digital and digital out-of-home activations to improve targeting efficiency, media effectiveness, and campaign outcomes.
  • Identify shopper behavior, category, and audience trends that inform optimization strategies and future media recommendations.
  • Build standardized and customized reporting frameworks that make complex audience and performance data accessible to technical and non-technical stakeholders.
  • Serve as an audience strategy and measurement subject matter expert supporting Sales in client conversations with advertiser and agency partners.
  • Support audience planning conversations during campaign development, business reviews, quarterly business reviews, and performance presentations with Sales and Client Success.
  • Translate campaign results into business outcomes and strategic recommendations supporting renewals, upsell opportunities, and long-term partnerships.
  • Educate clients on audience capabilities, activation approaches, omnichannel media solutions, and measurement methodologies.
  • Advise advertisers on maximizing the value of first-party consumer data across the full shopper journey.
  • Provide strategic audience and insights guidance to the sales team to strengthen client conversations and drive revenue growth.
  • Partner with Sales teams on requests for proposal responses, proactive proposals, new business opportunities, and strategic client presentations.
  • Develop audience recommendations, activation plans, and measurement frameworks that strengthen pre-sale and renewal conversations.
  • Connect audience insights and campaign outcomes to future investment recommendations and expanded media opportunities.
  • Identify opportunities to increase client investment through audience expansion, cross-channel activation, and enhanced measurement solutions.
  • Support Simon Media Network growth by demonstrating how audience intelligence drives measurable commerce outcomes.
  • Partner with Sales, Client Success, Ad Operations, Product, Analytics, and Media teams to ensure successful campaign planning and execution.
  • Act as the internal subject matter expert for audience strategy and insights, aligning cross-functional teams around best practices and client objectives.
  • Provide audience expertise informing media strategy, campaign delivery, optimization, and measurement across digital and digital out-of-home inventory.
  • Share advertiser feedback and marketplace trends to influence future product development and platform enhancements.
  • Stay informed on emerging trends in commerce media, retail media, audience activation, identity resolution, attribution, and consumer measurement.
  • Help establish best practices for audience strategy, campaign measurement, and client consulting as Simon Media Network scales.
Desired Qualifications
  • Experience within a retail media network, commerce media platform, major retailer advertising business, agency commerce practice, or advertising technology company.
  • Experience leveraging first-party consumer data through customer data platforms, data clean rooms, identity resolution solutions, and audience activation technologies to develop scalable audience strategies across digital and physical media environments.
  • Demonstrated ability to connect audience intelligence to campaign activation, optimization, and delivery across programmatic, retail media, and digital out-of-home channels.
  • Familiarity with audience-based measurement methodologies including visitation lift, sales attribution, incrementality testing, customer acquisition analysis, and closed-loop reporting.
  • Experience presenting strategic audience, performance, and measurement recommendations to brands, agencies, and senior client stakeholders.

Simon operates as a real estate investment trust that owns, develops, and manages premier shopping, dining, and entertainment destinations across the United States and internationally. Its portfolio spans enclosed regional malls, Premium Outlets, and Mills centers, complemented by a retailer marketing and advertising arm, an e-commerce marketplace at ShopSimon.com, and community initiatives like the Simon Youth Foundation. What sets Simon apart is the scale and diversity of its properties, combining full-price malls with outlet and value-format centers to reach shoppers across price points and geographies. The goal is to connect retailers and consumers through well-located, well-managed retail destinations that continue to draw visitors and drive sales for its tenants.

Company Size

11-50

Company Stage

IPO

Headquarters

Indianapolis, Indiana

Founded

1993

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 FFO rose 7.9% to $3.29, and guidance rose to $13.20-$13.30.
  • Simon re-leased half of Saks space, targeting $44 million rent versus $18 million.
  • Orange County renovations, including Outlets at Orange, extend capital investment through late 2027.

What critics are saying

  • Saks Global bankruptcy exposed Simon to anchor churn; re-leasing remains ongoing into 2026.
  • Higher interest expense cut Q2 2026 FFO; debt-to-equity reached 4.68.
  • Herb Simon's July 31 family lawsuit threatens distraction and governance scrutiny through 2026.

What makes Simon unique

  • Simon owns premier malls, outlets, and mixed-use assets with 200-plus destinations.
  • Simon Media Network monetizes first-party shopper behavior across physical destinations, launched August 27, 2026.
  • Premium Outlets events like National Outlet Shopping Day create repeat traffic and brand pull.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Company News

Orange County Business Journal
Sep 2nd, 2026
The Outlets at Orange announce multi-million-dollar renovation.

The Outlets at Orange announce multi-million-dollar renovation. Property owner Simon to open Coach and Michael Kors boutiques, upgrade mall exteriors September 2, 2026 The Outlets at Orange will soon join a growing list of Orange County shopping centers that have undergone major makeovers. The Simon-owned mall announced Wednesday a multi-million-dollar renovation that will commence this fall, including adding a Coach with a Coach Coffee Shop and a Michael Kors boutique. The center currently has 120 outlet stores and 25 dining options. The remodel, expected to be completed by late 2027, includes upgraded flooring, new seating areas and shade structures, enhanced landscaping and entrances, refreshed signage and updated lighting throughout the center. "These upgrades will create a brighter, more welcoming environment for our guests while enhancing the experience for our retailers, restaurants and entertainment venues," General Manager Kristin Elfring said in a statement. Simon has also reinvested in making over its two other Orange County properties, Brea Mall and The Shops at Mission Viejo. Want more from the best local business newspaper in the country? Sign-up for its FREE Daily eNews update to get the latest Orange County news delivered right to your inbox! One-Year for Only $99 * Weekly in-depth coverage in print and digital formats * Special Features: OC's Wealthiest, Top Priced Home Sales, Giving Guide, OC500, Charity Event Guide, Best Places to Work, Indispensables, Largest Charitable Gifts * The annual Book of Lists: Orange County's top companies across every industry

PR Newswire
Aug 27th, 2026
Simon(R) launches Simon Media Network(TM), turning real-world consumer behavior into measurable business impact.

Simon(R) launches Simon Media Network(TM), turning real-world consumer behavior into measurable business impact. Aug 27, 2026, 12:00 ET Simon Media Network combines Simon's premier destinations, first-party consumer intelligence and integrated marketing capabilities to connect brands with high-intent consumers. INDIANAPOLIS, Aug. 27, 2026 /PRNewswire/ - Simon(R), a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today announced the launch of Simon Media Network(TM), a next-generation commerce media platform that helps brands reach high-intent consumers across Simon's portfolio of more than 200 destinations. Simon Media Network extends the company's ability to connect brands with consumers where they already gather, discover, and spend time. With billions of visits worldwide and over $100 billion in commerce generated across Simon's portfolio of premier retail destinations, Simon Media Network creates one of the richest real-world signals of consumer behavior. As consumer attention becomes increasingly fragmented across channels and marketers demand greater accountability, Simon Media Network offers a differentiated approach to commerce media. Unlike traditional retail media networks that are built around purchases from a single retailer, Simon Media Network provides advertisers with a broader view of consumer behavior across an ecosystem of shopping, dining, entertainment, and lifestyle experiences. This enables brands to understand not only what consumers buy, but where they spend time, what captures their attention, and how those behaviors translate into measurable business outcomes. "Today's marketers need more than impressions. They need partners who can prove a campaign actually moved someone to visit, engage and buy," said Jared Blechman, Chief Revenue Officer at Simon. "Simon is where consumers discover brands in the real world. Simon Media Network builds on that foundation, transforming those interactions into intelligence that helps brands better understand, reach and engage consumers." Through Simon Media Network, advertisers can activate campaigns across Simon's integrated marketing ecosystem, including high-impact digital displays throughout Simon destinations, experiential activations, ShopSimon.com(R), the Simon+(R) loyalty program, and Simon-owned social and digital channels, as well as off-platform media environments. Campaigns can be executed nationally, regionally, by market, or at individual properties, giving brands flexibility to align campaigns with specific business objectives while maintaining consistent measurement across channels. Powered by Simon's first-party consumer intelligence, Simon Media Network provides advertisers with transparent, verified insights into campaign performance including visitation, transactions, and consumer engagement. By combining audience insights, activation, and closed-loop attribution, Simon enables brands to build more meaningful consumer connections and demonstrate an incremental return on advertising spend. "What makes Simon Media Network attractive is our ability to bring together brands, consumers and experiences in places where real life happens. Every day, millions of people come to Simon destinations to shop, discover something new, spend time with family and friends, and create lasting memories," said Lee Sterling, Chief Marketing Officer at Simon. "Simon Media Network gives marketers an opportunity to reach those audiences, be part of those moments and understand the impact those connections create." About Simon Simon(R) is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. SOURCE Simon

Yahoo Finance
Aug 13th, 2026
Simon Property converts $18M Saks rent loss into $44M after bankruptcy, re-leasing 1M sq ft

Simon Property Group is converting $18 million in annual rent lost from Saks Global's bankruptcy into $44 million by re-leasing 1 million square feet of vacated space—a 144% increase. CEO Eli Simon announced the company has already leased roughly half the space, recovering more than the original $18 million, with initial base rent from new leases rising 17% year-over-year through Q2 2026. Saks Global filed for Chapter 11 bankruptcy in January 2026 after missing a $100 million debt payment on $2 billion borrowed for its $2.7 billion Neiman Marcus acquisition. The company exited bankruptcy in June as Exemplar Luxury Group, reducing its store count from 150 to 49 locations. The re-leasing success reflects both Simon's strong mall portfolio and Saks operating as a below-market tenant. Remaining space is in final negotiation stages.

Yahoo Finance
Aug 11th, 2026
Simon Property Group: Q2 FFO up 7.9% to $3.29, raises 2026 guidance to $13.20–$13.30

Simon Property Group reported strong second-quarter 2026 results, with real estate funds from operations reaching $1.25 billion, or $3.29 per share, up 7.9% year-over-year. Domestic property net operating income increased 8.5% compared to the same period last year. The mall operator signed over 1,200 leases totalling more than 4.8 million square feet during the quarter. New deals rose 20% year-over-year, whilst initial base minimum rent on new agreements increased 17%. Retailer sales reached $838 per square foot, up 13.9%, with total sales volume growing 6.6% over the trailing 12 months. Mall and premium outlet occupancy remained stable at 96%. Simon Property declared a third-quarter dividend of $2.25 per share, up 4.7% year-over-year. The company raised its full-year 2026 real estate FFO guidance to $13.20-$13.30 per share.

Forbes
Aug 7th, 2026
Indiana Pacers billionaire Herb Simon sues deceased nephew and his family over A "secret" Restructuring.

Indiana Pacers billionaire Herb Simon sues deceased nephew and his family over A "secret" Restructuring. One of America's richest families - thanks to stakes in mall giant Simon Property and the NBA's Indiana Pacers - is feuding over a decades-old real-estate investment company. Aug 07, 2026, 06:30am EDT 0:00 / 7:17 Herb Simon, the billionaire co-founder of Simon Property Group and majority owner of the Indiana Pacers, filed a lawsuit in July against the family of his nephew David Simon. The suit alleges that his relatives secretly shifted away assets and dissolved a three-decades-old sister company without his permission, stripping him of economic benefits.The family dispute became public after the lawsuit was filed in a Marion County courthouse on July 31. Herb Simon, 91, cofounded what became Simon Property Group with his brother Mel (d. 2009) and Fred (d. 2019) in 1960 in Indianapolis. Mel's son, David, was named CEO of Simon Property Group in 1995 at age 33, roughly two years after it went public. He ran it for nearly 31 years, building it into one of the nation's largest mall developers with more than 250 properties including Woodbury Common Premium Outlets and King of Prussia mall. He was still chairman and CEO right up until his death from pancreatic cancer in March at age 64. Immediately after his passing, the company tapped David's 38-year-old son Eli, the firm's chief operating officer, to succeed him as CEO. (Simon Property's announcement about David's death and Eli's promotion does not mention Herb Simon, who was chairman emeritus until 2025 and remains one of the company's largest individual shareholders.) At the center of the squabble is SFG, an entity that Herb and Mel set up in August of 1995 to hold the family's interests in certain real estate properties that did not become part of Simon Property at the time of its IPO. The lawsuit claims that David - and later Eli - discreetly engineered a corporate reorganization to transfer the assets of SFG to a newly created entity. Herb and the other plaintiffs, including Bank of America as a trustee for his brother's second wife Bren, argue that the move eliminated some contractual provisions that had allowed preferred equity holders like themselves to receive financial distributions for more than three decades. "It violated the plain terms of SFG's operating agreement, breached the manager's fiduciary duties to deal fairly, honestly, and openly, and constituted a self-dealing transaction that no reasonable manager acting in good faith would have authorized," the complaint states. The defendants named in the lawsuit include David's widow Jacqueline Simon representing his estate, his daughter Hannah representing a trust (David had five children), and his sisters Cynthia Simon-Skjodt and Deborah Simon. Attorneys representing Eli and David Simon's estate did not immediately respond to Forbes' request for comment. Herb and his older brothers Mel and Fred were apparently very close for years. The sons of a Jewish tailor who emigrated from Central Europe, they grew up together in a Bronx walk-up and all eventually moved out to Indianapolis. They opened their first strip mall together in Bloomington, Indiana in 1960. The brothers loved their new hometown so much that they bought the struggling Indiana Pacers for $10 million in 1983. Smart move: 40 years later, Herb Simon, who founded the WNBA's Indiana Fever in 1999, is the longest tenured NBA owner and was inducted into the NBA's Hall of Fame in 2024. And the family's stake, after selling 15% to billionaire Steve Rales in 2023, is worth 2.6 billion. The Simons are far from the only wealthy family that's fought over their vast fortunes. Disputes are not uncommon among families whose fortunes span multiple marriages or generations. In fact, it's not even the first time the Simon family has fought over money. Mel Simon's daughter Deborah, one of the defendants in the current suit, sued her stepmother Bren in 2010 alleging that she persuaded her father to change his will months before his death, increasing her share of his estate by hundreds of millions of dollars. The nasty fight ended in a confidential settlement in 2012. According to court filings, SFG was formed to hold real estate interests and other assets for members of the Simon family and other select investors. At the time of its founding in 1995, its sole manager was Melvin & Associates Inc., Simon's predecessor company, which was named after Herb's brother. Under the original agreements, Herb and other equity holders were entitled to a "preference amount" of regular distributions compared to other investors. The plaintiffs argue that those economic interests were not allowed to be amended without their consent. The seeds of discontent were likely sowed back in 2013, when Melvin & Associates Inc. transferred authority to a new entity created and solely managed by David Simon named SFG Manager LLC, as part of an agreement signed on behalf of all shareholders of SFG. At that time, an appraisal for SFG estimated its value at just over $920 million, the complaint shows. As the sole manager of the company, David then had full authority to sign documents, execute contracts and make management decisions on behalf of SFG. Herb, who is married to a former Miss Universe from Thailand and has eight kids, alleges that negotiations over the future of the company became a sticking point long before the latest missives were fired. In the years before David's death, Herb claims that David had repeatedly attempted to buy him out of SFG, but those talks broke down over disagreements on the valuation of his stake. The lawsuit argues that after those negotiations failed, David and his son Eli then went ahead with a restructuring to accomplish the same but in secret, without Herb's knowledge or approval. The terms of the new entity, SFG Manager, permitted Eli to take over as the manager of SFG just days before his father's death. He then proceeded to create another holding company named "SFG HoldCo, LLC" with the intent of dissolving the original SFG and transferring all of its assets into the new vehicle. While the same ownership stakes remained in the reorganization, certain terms were removed, including the preferential payments to some equity holders. The plaintiffs, led by Herb, are asking the judge to reverse the transaction, restore SFG's previous governance structure and award punitive damages to affected shareholders. As of April 2026, SFG is disclosed to hold at least 6,918,267 shares of Simon Property, worth more than $1.53 billion, according to court documents. Rest assured, no one in this feud is worried about how they're going to pay their bills. Herb Simon is worth nearly $8 billion and the rest of the extended family an additional $9 billion. At this point, it's probably just another way for the factions to keep score. Edited by Luisa Kroll and Giacomo Tognini ByKirk Ogunrinde Kirk Ogunrinde is an editiorial fellow at Forbes. Previously, he worked on Bloomberg's Crypto Desk and The Dallas Morning News as a data journalist. He was also the Sports Editor of Southern Methodist University's newspaper, The Daily Campus. Send him tips at [email protected] and give him Twitter follow @ogunrindekirk. Read its community guidelines. Less than $2/week.