Product Marketing Engineer

Business and Position Overview 

The chief product marketing manager drives customer adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training & enablement!  This role will be responsible for leading a cross-functional team of in the creation and execution of a go-to-market plan for a given product or application area – and is responsible for the success of the product line revenue.

Successful candidates for this role are outstanding leaders – with the communication skills to lead partners and the strategic acumen to ensure that these individuals are executing towards a common objective.  Successful candidates also possess a deep knowledge of NI’s products, value proposition, and customers – and are able to amplify that knowledge through a broad range of customer-facing employees.

Responsibilities

• Leads a cross-functional team to develop a Go-to-Market plan for target application areas 
• Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
• Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external partners
• Mentors junior product marketers to develop skills and understanding of product & application differentiation
• Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
• Creates content including demos, whitepapers, presentations, videos and more.

Qualifications

• 10+ years of relevant industry experience (preference for test engineering development or other technical role)
• Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
• Exceptional strategic/business acumen – with ability to lead through influence
• Strong communication skills, including technical writing and presenting.
• Self-motivated but collaborative work ethic
• Some national, and international travel required (5-10%)

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.