Business Development Manager

Job Title

Business Development Manager, DXR - APAC

Job Description

• Executes the commercial strategy for new products, solutions, and services, as well as existing portfolios within various markets, driving success through innovative business models, sales channels, and risk-sharing partnerships to effectively meet local market demands and ensure growth.

• Own and drive Order Intake (OIT) performance for DXR in APAC, ensuring alignment with AOP targets through strong funnel creation, conversion, and deal orchestration.

• Lead funnel development and coverage strategy, ensuring pipeline vs AOP with clear visibility, risk assessment, and mitigation plans across markets.

• Ensures alignment of Business & Market Collaboration (BMC) enablers from business or business category within BMC plans, including NPIs, quality initiatives, and channel support, to optimize in-market approaches.

• Implements strategic policies by selecting methods, techniques, and evaluation criteria to achieve desired outcomes, while maintaining a broad conceptual view that integrates strategic and operational perspectives.

• Handles complex issues requiring extensive company knowledge, synthesizes market and customer feedback to drive innovative solutions and utilizes in-depth analysis of situations and data to inform strategic decisions.

• Achieves relevant metrics, delivers on goals and objectives, determines methods and procedures for new assignments, and coordinates activities across various functions and departments to ensure effective implementation and success.

• Ensures the implementation of innovative business models aimed at enhancing operational efficiency, maximizing revenue streams, and optimizing market positioning.

• Leads strategic direction by leveraging deep market insights to refine and innovate solutions, cultivating strategic partnerships with key stakeholders and clients to enhance relationships and opportunities, and driving development of long-term business strategies that adapt to dynamic industry landscapes.

• Evaluates competitive action using insights and analytics to inform decision-making and designs an implementation plan for counterstrategies.

• Handles strategic global deals as requested by Markets, particularly those necessitating new commercial models or holding global strategic priority and collaborates with cross-functional teams to integrate market insights and build proposed solutions that meet both global and local market needs effectively.

• Drive installed base (IB) conversion and replacement programs, including EOS/EOL, LTB, and upgrade strategies to secure sustainable growth.

• Define and execute portfolio strategy tailored to APAC market dynamics, optimizing competitiveness, pricing, and value proposition.

• Lead large-scale and strategic tenders, coordinating cross-functional teams (Sales, CS, Finance, Regulatory, BU) to maximize win rate and profitability.

• Ensure strong pricing governance and IGM discipline, supporting markets in deal structuring, value selling, and commercial negotiations.

• Orchestrate New Product Introductions (NPI) and lifecycle management, ensuring fast adoption, market readiness, and competitive positioning.

• Act as the key interface between Markets and Business Unit (BU), driving escalations, influencing roadmap decisions, and securing support for critical deals and issues.

• Build strong partnerships with regional stakeholders to ensure end-to-end execution excellence, from opportunity creation to order closure.

• Develop and deploy growth initiatives and commercial programs

• 1. Monitor funnel health and conversion
• 2. Identify gaps and risks
• 3. Drive corrective actions with clear ownership

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

Philips is an equal opportunity employer committed to building and supporting an inclusive workforce that reflects the diverse communities we operate within. Your application will be fairly assessed, regardless of your race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran or disability status.

We’re living this commitment through our Reconciliation Action Plan and employee-led resource groups, and we encourage people from all backgrounds, including Aboriginal and Torres Strait Islander, Māori and Pacific Peoples, to apply.

Should you require assistance during your application process due to accessibility reasons, we will accommodate this upon request.