Full-Time
Paid Social Strategist
Growth Marketing
Posted on 9/9/2025
IPSY
501-1,000 employees
Subscription-based beauty products via monthly bags
Compensation Overview
$70k - $95k/yr
Washington, USA + 15 more
More locations: Kansas, USA | Pennsylvania, USA | California, USA | Texas, USA | Jackson Township, NJ, USA | Florida, USA | Waterbury, CT, USA | Nevada, USA | Arizona, USA | New York, NY, USA | Massachusetts, USA | North Carolina, USA | Missouri, USA | Ohio, USA | Illinois, USA
Remote
Candidates must be based in one of the following states: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.
 Growth & Marketing (1) |
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- 2–4+ years of hands-on paid social experience, ideally in performance-driven environments (e-commerce, subscription, consumer apps)
- Proficiency with Meta Ads Manager; experience with TikTok, Snap, Pinterest, or other social channels a plus
- Intermediate to advanced proficiency in Excel
- Bachelors degree / Masters degree in a quantitative field
- Experienced in, and familiar with, onboarding, testing, and evaluating new ad platforms/networks
- High attention to detail, excellent problem-solving skills, and an analytic mindset
- Strong analytical skills with the ability to interpret data and translate into action
- Energetic self-starter with the ability to work independently
- Excellent communication skills – both written and spoken
- Own the day-to-day execution of paid social campaigns, including campaign setup, budget pacing, optimization, and audience management.
- Lead ongoing creative rotation and testing to improve ad performance
- Create and monitor daily/weekly/monthly reporting to deliver actionable insights
- Contribute to the paid social testing roadmap, running structured experiments across all platforms
- Partner with growth marketing, creator/partnerships, and creative teams to ensure alignment on business objectives and broader acquisition strategy
- Familiarity with attribution tools (GA4, Amplitude, AppsFlyer, etc.) or dashboarding tools (Tableau, Looker, etc.)
- Experience boosting creator/UGC content and working with influencer partnerships to drive scalable performance
IPSY is a beauty subscription service that sends a monthly Glam Bag with five curated items (makeup, skincare, and hair) based on your profile, starting at $13. Subscribers receive exclusive offers and discounts up to 80% plus expert tips and tutorials from IPSY Stylists. How it works: you create a beauty profile, pay a monthly fee, and get a personalized bag each month with optional add-ons and deals. IPSY stands out by combining personalized curation, a continuing subscription, a rich community with expert content, and frequent exclusive discounts to build loyalty and recurring revenue.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$236.6M
Headquarters
Santa Monica, California
Founded
2011
Simplify's Take
What believers are saying
- Gen Z unboxing boosts Mystery Bags to 30% sell-through in one week.
- WNBA 2025 viewership hits 1.2 million, surging women's sports sponsorships.
- 62% Instagram community shifts routines seasonally, fueling premium drops.
What critics are saying
- FabFitFun sues IPSY over 'Beauty Bundle' trademark, draining resources.
- Gen Z prefers TikTok Shop buys, eroding 30% Mystery Bag sell-through.
- California AB 1818 spikes churn 15-25% via mandatory easy cancellations.
What makes IPSY unique
- Data-driven Mystery Bags test 8,000 products yearly for intentional curation.
- Three-year WNBA Las Vegas Aces partnership as official beauty partner.
- Ultimate Spring Collection delivers $400 prestige brands for $65 seasonally.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Time Off
Remote Work Options
Learning & Development Programs
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Women's sports see record investment as WNBA wins viewers. 2026-04-09 Makeup brand Ipsy has entered a three-year partnership with the WNBA's Las Vegas Aces, making it the team's official beauty partner. Investment and attention in women's sports have surged this year, with sponsorships reaching $127 million and ad impressions up 79% year over year. The WNBA's 2025 season reached a record average viewership of 1.2 million, reflecting growing fan engagement. Brands like Ipsy are capitalizing on this momentum, joining others in bridging beauty and sports through high-profile partnerships. The Las Vegas Aces, fresh from a championship and boasting a dedicated fanbase, exemplify this growth and present new opportunities for brand collaborations. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.
Surprise box resurgence: Gen Z seeks shareable and intentional beauty experiences. Key takeaways. * Gen Z is fueling the blind box resurgence, seeking shareable, intentional beauty experiences over gimmicks. * Ipsy's data-driven curation and seasonal drops turn surprise into a long-term loyalty engine. * In the "little treat" era, value, trust, and community sustain surprise box items further than the trend. Gen Z consumers are driving a revival for mystery beauty boxes as they continually gravitate toward joy-driven, surprise-led beauty experiences. The beauty subscription brand Ipsy tells Personalcareinsights that the momentum for its surprise boxes continues to rise. Long before "blind boxes" became a retail trend, fueled by "little treat" culture and the online community's unboxing experience, Ipsy introduced Mystery Bags as a core part of its consumer experience. For over a decade, surprise drops have fueled discovery and experimentation, tapping into the same unboxing excitement and perceived value that are driving today's surprise box resurgence. According to Ipsy, strong seasonal performance is significant. Its February Valentine's Day-themed Mystery Bags reached a 30% sell-through rate in under a week, outperforming last year's drop. Personal Care Insights speaks with Stacey Politi, Ipsy's chief marketing officer, who tells Personalcareinsights more. What makes surprise-driven shopping experiences so compelling to Gen Z consumers? Politi: Gen Z sees shopping as a sharable experience, not just a transaction. Surprise formats like its Mystery Bags naturally spark anticipation and conversation about which products people receive, their value, and more. Unboxing culture is a big part of the experience, so the reveal moment feels participatory and social, as many members share and discuss their assortments on Reddit and TikTok. As blind box popularity continues to surge, Ipsy stands out as one of the original brands to builds surprise and play into its DNA.What makes it even more compelling is when the surprise feels intentional and curated, not random. That intentionality transforms surprise into something meaningful, not gimmicky. Surprise boxes are experiencing a resurgence in retail. How has Ipsy's approach to surprise-driven experiences remained relevant and kept up with this evolution? Politi: Surprise and play have always been part of its DNA, grounded in expertise and trust rather than novelty alone. Personalcareinsights has evolved by deepening its use of member data, trend forecasting, and planning to keep each drop and assortment fresh and relevant for its members. Between the thoughtful beauty product curation by its team of experts and the exciting element of surprise, that's what keeps Personalcareinsights relevant with its members. For Personalcareinsights, surprise assortments aren't a trend but a reflection of its members' desire for discovery, value, and play through beauty. Over time, Personalcareinsights has evolved its Mystery Bags to be far more data-informed and intentional. Personalcareinsights apply learnings from every drop, listen closely to member feedback, and continuously refine its assortments. That discipline has strengthened engagement and fueled repeat participation. Ultimately, loyalty is built on trust and consistent value, and that is what keeps members coming back. With the increasing demand for surprise-led shopping experiences, how can other beauty brands tap into this trend and leverage the affinity for discovery and joy-driven shopping? Politi: The key is to anchor surprise in trust and value. Consumers are excited by discovery, but they need to feel confident that what they're receiving is worth their money - especially if they buy into a curation 'blind.' At Ipsy, that means testing thousands of products a year and curating with intention, so every surprise feels both joyful and relevant. Personalcareinsights also tease the brand names in its Mystery Bags so members can trust they're receiving a product from a brand they're excited to try. Brands that combine expertise, thoughtful curation, and community engagement will see the most sustainable success. How do you keep the Mystery Bag experience exciting, and how do you manage to keep that sense of excitement with each new drop? Politi: Personalcareinsights plan themes a year in advance, informed by consumer data, cultural trends, and extensive product testing. Its merchandising team tests over 8,000 products a year to discover and curate the best products for its members, which find their way into its Mystery Bags. Each Mystery Bag drop is designed to feel timely and intentional, with nods to seasonal holidays and trends, like Valentine's Day. Of course, there is substantial value built in, and Personalcareinsights closely monitor both beauty and broader retail trends to ensure its experiences feel culturally connected and differentiated. How does IPSY foster a sense of community and connection with its consumers online and globally? Politi: Community has always been at the heart of Ipsy. Personalcareinsights actively engage a network of over 1,000 hand-vetted creators and spotlight member unboxings and reviews across its channels, turning each drop into a shared, participatory moment. For Mystery Bags in particular, seeing members share their assortments and reactions online fuels conversation, informs future assortments, and strengthensOver the past year, Ipsy has expanded its Mystery Bag assortment to meet increased consumer demand for surprise-led shopping. connections across its beauty community. With the increasing demand for surprise-led shopping experiences, how can other beauty brands tap into this trend and leverage the affinity for discovery and joy-driven shopping? Politi: The key is to anchor surprise in trust and value. Consumers are excited by discovery, but they need to feel confident that what they're receiving is worth their money - especially if they buy into a curation "blind." At Ipsy, that means testing thousands of products a year and curating with intention, so every surprise feels both joyful and relevant. Personalcareinsights also tease the brand names in its Mystery Bags so members can trust they're receiving a product from a brand they're excited to try. Brands that combine expertise, thoughtful curation, and community engagement will see the most sustainable success. What advice would you give to brands looking to incorporate more playful or experiential elements into their consumer offerings? Politi: It's essential to start with a deep understanding of your consumer's emotional drivers. It should feel authentic, not forced. Build experiences that are shareable, intentional, and rooted in the brand's expertise. At Ipsy, Personalcareinsights has seen that when play is backed by thoughtful curation and real value, it becomes a long-term loyalty driver for its community of beauty enthusiasts, not just momentary buzz. Surprise creates excitement, but consistency, value, and credibility are what keep its members coming back.
Ipsy debuts spring beauty box to target consumers' seasonal routine refresh. Key takeaways. * Ipsy's move to curated seasonal drops reflects consumer demand for beauty assortments that align with shifting routines and weather-driven needs. * Data from quizzes, reviews, and selection behavior powers tailored assortments that go beyond one-size-fits-all discovery. * Access to prestige brands, creator influence, and limited-time collections are elevating subscription boxes into community-driven beauty experiences. Beauty subscription service Ipsy has launched a seasonal format for Ipsy Ultimate, the brand's highest premium subscription tier, in response to consumers' craving for beauty experiences that are relevant to their needs. The latest addition, the Ipsy Ultimate Spring Collection, is designed to align with evolving beauty routines throughout the year. This refreshed take on Ipsy Ultimate offers a more elevated, intentional experience for subscription members, featuring Ipsy-vetted skin care, makeup, and hair care from iconic brands. Valued at up to US$400 and retailed for US$65, the Ultimate Spring Collection features an assortment of premium, high-performing formulas. Personal Care Insights speaks with Kristy Westrup, chief merchandising officer, who discusses the demand and evolution of tailored, seasonal subscription offerings and explains how consumer preferences are influencing these changes. "We're seeing a growing desire from consumers for beauty experiences that feel timely and intentional. Consumers are no longer looking for one-size-fits-all in beauty discovery. They want products that align with how their unique routines shift and evolve throughout the year." Ipsy's Ultimate Spring Collection offers an elevated assortment of premium beauty products, delivered at home ahead of the spring season as skin care needs change."In a poll of our Instagram community, we found that 62% of respondents change their beauty routines seasonally, reinforcing the idea that preferences naturally shift with the seasons. Our members consistently show us that personalization, relevance, and thoughtful curation matter most," she explains. "That insight directly shapes how we create capsules like the Ultimate Spring Collection, with a clear seasonal point of view, cohesive assortments, and products that fit seamlessly into ever-evolving routines." Thoughtful curation. In an increasingly competitive market, subscription services must differentiate themselves to appeal to customers - beyond just product selection, they must also create an experience and community. Ipsy aims to deliver this to its buyers. "We create a trusted, community-driven beauty experience," Westrup tells Personalcareinsights. "Our monthly and quarterly drops are expertly curated, with every pick carefully considered by our team, who test over 8,000 products a year, so members don't have to. That expert curation, paired with personalization and an active community, helps members discover emerging brands and new products they may not find on their own. It's value that goes far beyond the products themselves." Prestige beauty brands such as Charlotte Tilbury, Tatcha, and Nars are also a focal point of differentiation, says Westrup. "The Ipsy member community includes a wide range of beauty enthusiasts, from those just starting their beauty journeys to others with a strong appetite for prestige brands and premium, standout products. While preferences vary across our audience, this group is looking for access to elevated brands and high-performance formulas, thoughtfully curated with the seasons in mind." The Ultimate Spring Collection is one way Westrup says Ipsy is catering to that demand, by offering an elevated assortment of premium beauty products, delivered at home ahead of the spring season as skin care needs change. She adds, "Weather directly affects our hair and skin, making this a natural moment for routines to evolve. We want to meet our members where they are in their own personal beauty journey." Furthermore, Westrup notes that a "seasonally focused cadence for Ipsy Ultimate aligns with what we're seeing across the market."Kristy Westrup, chief merchandising officer, discusses the demand and evolution of tailored, seasonal subscription offerings. Beauty consumers are increasingly drawn to unique, exclusive, limited-time experiences, and the brands they love are leaning into the same behavior through seasonal collections and quarterly drops, she explains. "By anchoring Ultimate around key seasonal shifts, we can curate assortments that feel more intentional, relevant, and exciting, with products that match how members refresh their routines throughout the year. Over time, we expect this to drive stronger satisfaction by delivering a truly premium, personalized collection they can't get anywhere else." Custom beauty routines. Ipsy is focused on using member insights to effectively curate offerings. Westrup says that its Beauty Quiz is a key part of that experience, working to capture individual preferences at the start of a subscription so the company can tailor assortments that feel relevant. "We also closely track member feedback, reviews (over 100,000 monthly), and product selection behavior to understand what they naturally gravitate toward. We combine that input with data and seasonal context to create intentional, curated offerings." In the premium Ipsy Ultimate tier, that means spotlighting standout products from trusted brands, while delivering an experience that feels personal, high-value, and seamless to integrate into their routines, she says. Ipsy's network of over 1,000 hand-vetted creators plays a key role in shaping how the brand's members discover beauty today. "Ipsy has always been deeply rooted in the creator community, being founded by one herself, and we use social platforms to spotlight that community," says Westrup. "We work closely with creators to showcase our expert curation far and wide, while also listening carefully to feedback across social channels to inform future assortments and the overall Ipsy experience. That two-way dialogue creates a more engaging, trust-driven experience that feels interactive and inclusive, and it's amplified by members themselves sharing their Ipsy unboxings and showing how they incorporate the products they discover into their glam routines." Looking ahead at beauty. According to Ipsy, several trends and data points in the beauty subscription industry are influencing future product offerings, pricing strategies, and overall market positioning. Westrup says: "We're seeing a few key trends shaping the beauty space right now, including the convergence of beauty and wellness, K-Beauty is not stopping, and we're still seeing a fragrance renaissance, all of which are influencing how we think about future product assortments, pricing, and positioning. What's clear is that consumers are placing greater value on perceived value and experiences that feel intentional and relevant to their routines." Ipsy's Ultimate Spring Collection includes an assortment of premium formulas, including those from Laura Mercier, Charlotte Tilbury, and Nars.These shifts are pushing the industry toward more thoughtful curation and pricing strategies that reflect both access to premium products and the confidence that each expert-led selection will truly be useful for their routine, she observes. In May, Ipsy released its Beauty Discovery Report 2025, spotlighting an increasing demand for makeup-artist-founded brands, Gen Z's focus on lip gloss, and maximalist makeup. Other highlights from the report included berry-colored lips and serums surpassing foundation in popularity.
IPSY has unveiled 'I Play Beauty,' a new brand campaign that seeks to reframe beauty not as a pursuit of perfection but as a meaningful and creative hobby.
The Chicken Finger sensation and world's largest beauty subscription are redefining the future of skincare with a moisturizer so delectable it'll have users looking – and feeling – like a true snack DALLAS, April 1, 2025 /PRNewswire/ -- In an unprecedented move that has beauty enthusiasts and Chicken Finger lovers alike rethinking their skincare routine, Raising Cane's announced the launch of a first-of-its-kind collab with IPSY as the brands introduce the world to a product so bold, it's bound to change the future of skincare forever. Inspired by Cane's Sauce, "Raising Cane's x IPSY Moisturizing Sauce" is the latest beauty craze to hit the market and is the perfect solution for those looking to update their skincare routine with a product as effective as it is delicious