Principal Writer
Loans, Bankrate
Updated on 4/2/2024
Red Ventures

1,001-5,000 employees

Digital marketing and consumer advice across diverse brands
Company Overview
Red Ventures stands out as a dynamic portfolio of businesses and brands that prioritize social impact, demonstrated by their commitment to initiatives like Road to Hire, which has provided mentorship and career opportunities to over 1700 under-resourced young adults. The company's competitive edge lies in its use of AI-driven digital marketing and world-class intelligence/analytics to simplify online experiences, backed by a diverse range of globally recognized brands. The culture at Red Ventures encourages raising the bar and challenging the status quo, fostering an environment of growth and innovation.
Consumer Goods

Company Stage

Private

Total Funding

$250M

Founded

2000

Headquarters

Fort Mill, South Carolina

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-11%

2 year growth

-28%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Public Speaking
SEO
Journalism
Marketing
Asana
Excel/Numbers/Sheets
CategoriesNew
Content & Writing
Content Strategy
Creative Writing
Copywriting
Requirements
  • 7+ years writing experience within the category of Consumer Lending
  • Extensive personal loans knowledge and expertise in the field
  • Strong research, writing and editing skills
  • Proven experience creating compelling and informative content for various audiences, preferably in an editorial or journalism role
  • Comfortable with public speaking and monthly media appearances
  • Excellent interpersonal skills and the ability to build and maintain relationships with media professionals and industry influencers
  • Experience with Google's ever-evolving search landscape, including EEAT and other similar considerations
  • Familiarity with advanced editorial strategies to maximize content distribution and engagement across multiple platforms
  • A portfolio of writing samples that showcases attention to detail and accuracy
  • Ability to adapt quickly to shifting priorities while keeping up with content production pace
  • Experience in meeting tight deadlines while working independently
  • Ability to collaborate with editors, designers, SEO team members, project managers and publishers
  • Familiarity with AP style and using content style guides
  • Up-to-date knowledge of industry trends, regulations and best practices in personal finance
Responsibilities
  • Research and write authoritative content related to personal loans and debt
  • Collaborate with writers working on content related to auto and student loans to add a greater depth of subject expertise and finer polish
  • Develop engaging and informative articles, guides and reviews and other forms of media that cater to the needs of diverse audiences
  • Distribute and promote content across various channels, including social media, newsletters and partner websites
  • Ensure content aligns with our brand voice, tone and style guidelines
  • Serve as a subject matter expert, representing Bankrate in media appearances, interviews, speaking engagements and on social media
  • Communicate complex loan concepts in a clear and concise manner for different media formats, such as TV, radio, podcasts and online platforms
  • Build and maintain relationships with journalists, reporters and influencers to secure media opportunities and expand our brand presence
  • Stay up to date with industry news and trends and contextualize that information into actionable takeaways for consumers
  • Strategize new content types (such as video and other multimedia) to enhance the content experience and audience engagement
  • Develop a strong personal brand as a trusted authority in the loans space
  • Proactively contribute to industry discussions and thought leadership initiatives through writing bylines, participating in panel discussions and speaking at conferences
  • Collaborate with internal teams, including PR and SEO, to leverage your expertise for content marketing campaigns and promotional activities
  • Use Asana, Google Sheets and our Content Management Systems as part of our editorial workflow for tracking and production