Full-Time
Senior Programmatic Account Manager
Northwest
Posted on 6/21/2024
StackAdapt
1,001-5,000 employees
Programmatic advertising and digital marketing platform
Senior
Remote in USA
- Real Time Bidding/programmatic expertise (DSP, Ad Network)
- Experience running Google Ad Words, Facebook Ads or executed through a DSP as a self-serve user
- Proven success in managing client relationships and assisting in growing revenue
- The ability to grasp and communicate technical concepts and platform-based knowledge
- Familiarity with the latest digital advertising trends and ideas
- Experience working with complex databases is a plus
- Knowledge base of APIs and web app integration services
- Flexibility to travel occasionally to meet with clients within their region
- Act as the main point of contact for your portfolio of clients across a wide range of verticals
- Design unique campaign strategies within the StackAdapt platform
- Ensure client campaigns are successful by providing regular reporting on their campaign goals, providing strategic solutions and optimizations to meet identified KPIs
- Set up/traffic advertising campaigns on the StackAdapt DSP, including third party tag implementation and pixel creation/troubleshooting
- Participate in the identification of upselling opportunities and improve services such as the development of tools, procedures and reports aimed to increase efficiency
- Optimize campaigns and recommend new opportunities by analyzing campaign performance on a regular basis
- In-person and virtual meetings, presentations, Quarterly Business Reviews and training/education
- Travel as necessary
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. StackAdapt differentiates itself from competitors by not requiring monthly minimums, giving clients the flexibility to adjust their advertising budgets based on market conditions. The company also offers a Creative Studio to help clients enhance their ad content for better results. Known for its expertise in native advertising, StackAdapt has the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.
Company Stage
Seed
Total Funding
$900K
Headquarters
Toronto, Canada
Founded
2014
6 month growth
↑ 8%1 year growth
↑ 12%2 year growth
↑ 47%
Simplify's Take
What believers are saying
- Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
- Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
- Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.
What critics are saying
- The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
- Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.
What makes StackAdapt unique
- StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
- The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
- StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.