Full-Time

Supervisor

Enablement PMX Lift

Posted on 10/22/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor’s degree
  • 3+ years of experience within an agency or media company, and history executing audience-based campaigns programmatically and through Direct IO. Understanding of local/geo campaign planning experience a huge plus.
  • Sound understanding of Addressable TV and CTV channels, preferably with planning and/or buying with Advanced TV vendors (examples including Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
  • Experience working with 1st, 2nd, and 3rd party data in various applications.
  • Excellent written and verbal communication skills allowing individual to explain how plans were developed, what they entail, and how they are executed.
  • Excellent attention to detail
  • Energetic, friendly, and tactful professionalism in communications with a diverse range of individuals
  • Strong problem-solving skills with the ability to manage priorities and workflow.
  • Excellent relationship building and ability to work both independently ad part of a team.
  • Trustworthy to maintain confidentiality.
Responsibilities
  • Full ownership of campaign cycle from intake to measurement, ensuring agreed upon goals and objectives, as well as desired client outcomes are being met.
  • Act as the subject matter expert across Advanced TV and marketplace capabilities, sharing thought leadership pieces with internal stakeholders through both written and verbal communication. Experience working with pharmaceutical brands a huge plus.
  • Utilize expertise and category specific business insights, to understand and make campaign level recommendations, ensuring the greatest campaign efficiency and performance.
  • Work collaboratively across teams to manage key stakeholders (including off shore resources), ensuring timely approval and execution of Lift campaigns
  • Manage creative, traffic and any billing needs both from internal teams and external vendors
  • Track and enforce timelines, ensuring all teams, internal and external are meeting deadlines and providing required deliverables
  • Comfortable leading status calls and following up with summary emails
  • Help to identify areas for opportunity to expand current processes and drive automation improvement
  • Develop and maintain relationships between internal and external parties

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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