Associate Director

Job Description

We are looking for an experienced Associate Director to join our Investment team and help develop PMX Lift campaigns specifically in the local automotive category, improving sales growth and expand client demand. You will offer high-visibility with PM leadership and invaluable experience in the ever-evolving ATV landscape.

You have experience and comfortability in a planning/investment capacity ( at a local level). You will work both independently and collaboratively, be able to manage of team of 2+ direct reports, and have strong knowledge and experience in the video landscape and/or in audience-based buying.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Qualifications

Responsibilities

The Investment team is responsible for the PMX Lift campaign buying approach and tactical plan development. Associate Directors report into a Director and will lead campaign planning across multiple markets with their team.

• Manage the strategic planning of local ATV campaigns, including:
• Collaborate across teams to identify audiences
• Request and review proposals from vendors
• Determine strategic budget allocation based on client goals and audiences
• Share recommendations with agency teams; inclusive strategic rationale for each campaign
• Oversee Partner execution with Activation or Measurement team to:
• Implement buys, and QA/troubleshoot
• Track in-flight campaigns, and improve
• Set up campaign advanced attribution measurement and reporting
• Develop internal and external relationships to ensure campaign success
• Provide required deliverables to keep campaigns on track
• Be in an environment that encourages creativity, enthusiasm, and organization

Qualifications

• Bachelor’s degree
• 5+ years media experience, in a strategic, media planning, or investment/buying role
• Background in CTV, Addressable TV, and/or OTT
• Manage workstreams, with evolving priorities
• Qualitative skills with attention-to detail to produce accurate work
• Direct report management experience
• Proficient in PowerPoint, Excel (can maintain complex spreadsheets), Word