Full-Time

Associate Director

Investment PMX Lift

Posted on 9/11/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid, Senior

New York, NY, USA

Hybrid role requiring three days in-office each week.

Category
Investment Banking
Finance & Banking
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree
  • 5+ years media experience, in a strategic, media planning, or investment/buying role
  • Background in CTV, Addressable TV, and/or OTT
  • Manage workstreams, with evolving priorities
  • Qualitative skills with attention-to detail to produce accurate work
  • Direct report management experience
  • Proficient in PowerPoint, Excel (can maintain complex spreadsheets), Word
Responsibilities
  • Manage the strategic planning of local ATV campaigns, including:
  • Collaborate across teams to identify audiences
  • Request and review proposals from vendors
  • Determine strategic budget allocation based on client goals and audiences
  • Share recommendations with agency teams; inclusive strategic rationale for each campaign
  • Oversee Partner execution with Activation or Measurement team to:
  • Implement buys, and QA/troubleshoot
  • Track in-flight campaigns, and improve
  • Set up campaign advanced attribution measurement and reporting
  • Develop internal and external relationships to ensure campaign success
  • Provide required deliverables to keep campaigns on track
  • Be in an environment that encourages creativity, enthusiasm, and organization

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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