Full-Time
Senior Performance Marketing Manager
Multiple Teams
Posted on 8/9/2025
Rula
201-500 employees
Telehealth therapist matching via insurance networks
Compensation Overview
$153.8k - $171.9k/yr
Remote in USA
Remote
100% remote work environment (US-based only)
 Growth & Marketing (1) |
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- 7+ years of marketing experience with 3+ years of search marketing experience
- Hands-on-keyboard experience managing SEM, pMAX and Youtube programs
- Experience managing complex accounts, with annual budgets spanning $XX M
- Demonstrated business impact, either through launching and scaling a new product / service or driving significant efficiency improvements
- Ability to analyze data from disparate systems to identify and communicate trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
- Capability to work cross-functionally with Product, Analytics, Biz Ops and Finance to drive program strategy through to execution
- Lead core SEM channel along with emerging pMAX and Youtube channels
- Drive new patient starts growth across our comprehensive patient care solution spanning therapy and psychiatry
- Set channel strategy and collaborate with cross-functional partners
- Manage a contractor to see strategy through to execution
- 2+ years experience at a high-growth start-up
- Experience working in regulated industries, particularly in the health or mental health space
- Experience in marketplace businesses
- Rounded skillset beyond media buying inclusive of measurement, martech enablement and planning and forecasting experience
- Experience working with fully in-house or lean hybrid teams
Path Mental Health provides telehealth mental health services by connecting clients with a network of licensed therapists through an online platform. Clients enter their preferences and insurance details, and the platform pairs them with suitable therapists, who conduct sessions via live video from anywhere. Revenue comes from insurer partnerships and client session fees, which helps keep care affordable. The platform differentiates itself through broad insurance partnerships, a large vetted therapist network, and personalized matching to ease access to care with a goal of making therapy easy to find and receive.
Company Size
201-500
Company Stage
Series B
Total Funding
$110.9M
Headquarters
Los Angeles, California
Founded
2019
Simplify's Take
What believers are saying
- Manoj Sivakumar from HubSpot leads engineering and AI innovation since 2026.
- Doug Newton, ex-Optum and Kaiser, appointed CMO in July 2024 to oversee clinical strategy.
- Partnerships with Curai, Amino, and Amazon expand access to 21,000 providers nationwide.
What critics are saying
- Headspace erodes market share with superior AI matching in 6-12 months.
- Lyra locks Fortune 500 contracts, undercutting Rula's model in 12-18 months.
- Amazon One Medical integration terminates Rula discoverability in 3-6 months.
What makes Rula unique
- Rula matches patients with providers using 97% exact preferences like specialty and race.
- Rula integrates GAD7 and PHQ9 questionnaires into EHR with 90% completion rates.
- Rula covers 90+ conditions from ADHD to addiction for ages 5+ via all-in-one platform.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Remote Work Options
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Parental Leave
Mental Health Support
Home Office Stipend
Phone/Internet Stipend
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Rula Health, a nationwide behavioural health provider, has appointed Manoj Sivakumar as SVP and Head of Engineering. Sivakumar joins from HubSpot, where he served as SVP of Engineering leading AI-driven expansion, with previous experience at Asana, LinkedIn and Google. At Rula, Sivakumar will focus on scaling the company's technical capabilities and accelerating AI-driven innovation in mental healthcare. CEO Josh Bruno highlighted Sivakumar's expertise at the intersection of complex infrastructure and human-centric product design. The appointment follows Rula's nationwide rollout of psychiatric services across all 50 states and Washington, D.C. The company now has a network of over 21,000 licensed providers covering 180 million lives through insurance.
What You Should Know: – Rula Health, a national behavioral healthcare provider group released its inaugural “2025 State of Mental Health Report: Mental Well-being in a Changing World.” – Based on a survey of over 2,000 U.S. adults, the report provides a comprehensive snapshot of how Americans are navigating their mental health amidst economic uncertainties, global crises, and rapid technological advancements, while also highlighting the critical need for improved access to care. The Modern Therapy Landscape: Increased Engagement Amidst Evolving PerceptionsThe report indicates a significant shift in societal attitudes towards mental healthcare, with over half of Americans (53.4%) having accessed mental health services at some point in their lives. Among this group, engagement is current: 28.3% are presently in therapy, and another 25% have sought therapy within the past year. Millennials (aged 35-44) who have accessed care are notably active, with 33% currently in therapy, more than any other age group. The primary drivers for seeking mental health support are anxiety (reported by 54.3%), depression (52.9%), and stress or burnout (33.1%), reflecting the mounting pressures of modern life. Encouragingly, nearly 80% of those who have pursued therapy report experiencing improvement as a result. While referrals from primary care physicians remain a common way to find a therapist (32.5%), online searches are also a significant resource (23.5%). Most individuals (60.2%) find a compatible therapist on their first attempt, though Gen Z is more inclined to try multiple providers
The collaboration brings high-quality mental health services to Curai patientsSAN FRANCISCO, May 6, 2025 /PRNewswire/ -- Curai Health , a virtual primary care provider, today announced a partnership with Rula Health , a national behavioral healthcare provider group that delivers high-quality mental healthcare. This collaboration will provide Curai patients access to Rula's extensive network of licensed therapists and psychiatric providers.Curai patients can now be referred to Rula's network of over 15,000 licensed mental health providers, spanning more than 100 clinical specialties across all 50 states and Washington, D.C. Rula is in-network with most major insurance carriers and also provides convenient out-of-pocket cost estimates. This partnership will allow more patients timely and convenient access to quality mental health care."Too often, mental health care exists in a silo, when it should be a key component of comprehensive primary care," said Dr. Davis Liu, Chief Medical Officer of Curai Health. "Partnering with Rula provides Curai patients with high-quality mental health care so they can receive the coordinated, whole-person care everyone deserves."Curai clinicians will refer patients directly to Rula to address a wide range of mental and emotional health concerns
Rula Health Amino Health Partner for Mental Healthcare Access. by Syed Hamza Sohail 11/22/2024 Leave a Comment. What You Should Know:– Rula Health, a behavioral health company focused on delivering timely access to high-quality care, today announced a partnership with Amino Health, a leading digital healthcare navigation company.– Through the partnership, Amino Health members will now have access to Rula’s nationwide network of more than 10,000 in-network providers representing more than 80 clinical specialties and a diverse range of backgrounds. Rula and Amino Health: Expanding Access to Comprehensive Mental Health CareRula is redefining access to in-network mental health care by offering a streamlined platform that prioritizes progress for individuals, couples, and families. With a diverse network of over 10,000 licensed providers, Rula ensures nationwide next-day therapy availability, psychiatric services in 31 states, and 24/7 crisis support. Patients can:Match with a best-fit provider within minutes.Confirm out-of-pocket insurance costs upfront.Attend telehealth sessions and track progress on a single, user-friendly platform.Access live, human support whenever needed.The partnership between Rula Health and Amino Health aims to simplify mental health care access and help patients find providers aligned with their preferences and expertise. On the Amino Health platform, Rula providers are distinguished by a trusted Rula badge, allowing members to:Review detailed provider profiles and availability.Schedule appointments directly, with options as soon as the next day.Addressing a significant unmet need, this collaboration targets the 55% of U.S
What You Should Know:– Rula Health, a behavioral health company focused on improving access to mental healthcare, today announced a collaboration with Amazon Health Services to provide more ways for Amazon customers to find and receive essential mental healthcare.– With a network of over 10,000 providers representing more than 80 clinical specialties and a diverse range of backgrounds, Rula Health is the latest behavioral health provider to join Amazon’s Health Condition Programs. Expanding Access to Affordable Behavioral Health Care Through Rula’s Comprehensive NetworkRula is redefining behavioral healthcare by providing high-quality, affordable mental health services across the U.S. With a network of over 10,000 diverse providers, Rula offers therapy for individuals, couples, and families in all 50 states, plus D.C., and provides psychiatric services in 31 states. Key benefits of Rula’s services include:– Wide Insurance Acceptance: Rula collaborates with major insurance networks, including Aetna/CVS, Anthem/Elevance, Cigna/Evernorth, Kaiser, United Healthcare/Optum, and numerous Blue Cross and Blue Shield plans, covering over 120 million insured individuals and ensuring affordable care with a typical copay of $15 per session.– Easy Provider Matching: With an intuitive search platform, patients can visit rula.com to select a provider that aligns with their specific needs and preferences, often securing appointments as soon as the next day.Recognizing the mental health needs of the U.S. population, where 60 million people live with a mental health condition and only half receive care, Rula’s partnerships make it easier for insured individuals to access specialized care covered by their plans. Rula has already facilitated millions of therapy hours since 2019 and continues to grow accessibility through collaborations like its recent partnership with Amazon.Enhancing Accessibility Through Rula’s Amazon PartnershipIn collaboration with Amazon, Rula is streamlining discoverability and accessibility for mental health support, providing users with convenient and effective provider matching. Amazon customers can find mental health providers on Rula’s platform by searching keywords like “anxiety relief” or “stress relief” on Amazon.com