As Headway’s copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audiences — mental health clinicians and patients — and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives. 

This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.

You will:

• Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.
• Collaborate cross-functionally to align on the right content for each objective.
• Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.
• Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.
• Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.

You’d be a great fit if:

• Have 3-4 years of copywriting experience
• You care deeply about the experiences and connections created through communications
• You have exceptional written and verbal communication skills
• You have a solid understanding of email communication best practices
• You’re customer-obsessed and passionate about building relationships

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $135,000
  • Group B: $121,500
  • Group C: $108,000
    • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development