VP – Merchant Product Marketing
Posted on 7/19/2023

201-500 employees

Brick & mortar store optimization platform
Company Overview
Upside's mission is to create proven value in communities—for people, businesses, and the planet. The company has created a platform that uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers.
Experience Level
Desired Skills
Customer Service
Sales & Account Management
Growth & Marketing
Customer Success & Support
  • 15+ years of software product marketing targeting enterprise b2b audiences and including retailers
  • 7+ years of marketing leadership inclusive of growing marketing teams
  • Marketing innovation and experience with leading product marketing strategy for a data-driven product and achieving meaningful results
  • Willingness to learn, adapt, fail, and grow (professional growth mindset)
  • Outstanding communication and presentation skills
  • Highly creative with storytelling instincts
  • Be able to operate in a player-coach role when needed to help problem solve and develop talent
  • Exceptional customer service and people skills
  • Self-motivated and energetic. Able to inspire and instill the same energy in the team around them
  • Master's degree highly preferred
  • Develop and implement a quarterly/ annual product marketing strategy aligned with business objectives, market directions, product roadmap, and releases of our offerings
  • Leverage a deep understanding of Upside's product offering and roadmap, customer/user research and market insights to develop positioning and competitively differentiated messaging for our portfolio of products
  • Enhance our GTM approach by understanding and documenting our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Strategize and refine our target buyer personas and journeys based on deep knowledge of product capability and buyer requirements
  • Build and maintain the core backbone of all product collateral and content such as demos, white-papers, workshops, presentations and technical blogs, that help Sales and Account teams educate the market. Liaise with Sales Enablement to ensure the Sales and Accounts teams are equipped to use the content appropriately to articulate our product positioning and value proposition
  • Become a product evangelist and cross-functional leader internally who unites marketing, sales, customer success, and product teams to drive business results
  • Collaborate with the Demand Generation team in creating merchant-facing messaging, ideating on thematic campaigns, supporting with relevant product content (e.g. calculators, demos etc) that convey a cohesive narrative and measurably grow the pipeline and increase sales velocity
  • Assist in creation of compelling marketing collateral that simplifies product value messages to drive awareness and interest (video, webinars, thought leadership, email nurture, etc)
  • Launch new products and features by leading the launch strategy, planning, deliverables, timelines and managing cross functional teams to ensure maximum adoption and revenue impact by product line
  • Provide input and strategy into product roadmap and pricing based on market and customer research finding, industry analyst interactions, market landscape and competitive findings
  • Lead, mentor and grow an impactful product marketing team