Full-Time

Sr. Manager

Adtech Corporate Marketing

Confirmed live in the last 24 hours

Samsung

Samsung

10,001+ employees

Develops and sells consumer electronics and appliances

Compensation Overview

$153k - $169.5kAnnually

Senior, Expert

Company Historically Provides H1B Sponsorship

Moonachie, NJ, USA

The job is based in Ridgefield Park, NJ, which is the headquarters of Samsung Electronics America.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
Data Science
SQL
Requirements
  • Bachelor’s Degree with 12+ years of experience or Master’s Degree with 5+ years of experience in marketing platforms, product marketing, data/technology, or digital marketing
  • Deep knowledge of consumer data and associated platforms including DMPs, BI and data science tools, audience matching and segmentation building (providers include LiveRamp, Adobe, Google, Acxiom, etc.)
  • Demonstrated ability to lead a cross-functional team from strategy through execution and optimization while maintaining a distinct focus on the voice-of-the-consumer
  • Clear understanding of digital advertising, retail media networking
  • Technical understanding of Programmatic advertising, audience segmentation, Identity platforms and API integrations to service the Samsung adtech ecosystem
  • Demonstrated proficiency with ad serving platforms, DSps and retail media networks
  • Expertise in developing solutions for uncovering consumer needs and developing segment-level strategies and supporting reporting
  • Ability to build agile processes that function as foundation for a test/learn/scale approach for D2C marketing touchpoint
  • Strong ability to collaborate across SEA from an analytical and data perspective, focus on performance-based marketing outcomes
  • Experience in standard analysis tools like SQL/python to demonstrate ability to self-serve as required
Responsibilities
  • Lead the marketing platform team and build the strategy for an audience and data intelligence capability including data engagement, segmenting and accompanying business model
  • Clearly understand adtech and be the technical SME on ad campaign execution from traffic to optimization.
  • Understand ad placements, formats, creative and workflows related to adtech platforms, identity, ad serving, CRM and integration
  • Work with agency to own the end-to-end architecture and operations for the adtech platform including application, processing and data layer
  • Understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation
  • Drive global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis – map to KPIs
  • Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution
  • Ensure adhere of data privacy regulations (CCPA etc)
  • Lead the definition of new approaches with channel partners (e.g. retailers) to improve data-driven collaboration for marketing strategies
  • Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights
  • Manage relationships with key enablement partners (e.g. Adobe) to drive holistic CDM go-to-market campaigns
  • Be accountable to consumer and business KPIs which are aligned with short and long-term goals
Desired Qualifications
  • Team-first leader who can leverage data and technology to inspire the organization
  • Hands-on technical collaborator ready to roll-up sleeves for detailed analysis using tools
  • An iterative thinker who can challenges the status quo via data
  • Consummate collaborator committed to communication excellence
  • Passion for world-class experiences with an understanding that the craft is in the details
  • Process-orientation to enable scale

Samsung develops and sells a variety of electronic products and services for consumers and businesses. Their main products include smartphones, tablets, televisions, and home appliances. These devices work by integrating advanced technology to provide users with high-quality performance and features. Samsung stands out from its competitors by consistently introducing new technologies and features, ensuring they remain a top choice in the tech market. The company's goal is to meet the diverse needs of their customers, from individual consumers looking for the latest gadgets to businesses needing sophisticated electronic solutions.

Company Size

10,001+

Company Stage

IPO

Headquarters

null

Founded

1969

Simplify Jobs

Simplify's Take

What believers are saying

  • Samsung can capitalize on the growing market for health-monitoring wearable devices.
  • Samsung's collaboration with Google Assistant enhances its smart TV product offerings.
  • Samsung's Smart Monitors cater to both entertainment and productivity needs.

What critics are saying

  • Increased competition in IoT could challenge Samsung's market share in connected devices.
  • Integration of multiple voice assistants may lead to privacy and data security concerns.
  • Rapid growth in wearables may attract new competitors, impacting Samsung's market share.

What makes Samsung unique

  • Samsung integrates multiple voice assistants, enhancing user experience in smart TVs.
  • Samsung's Smart Monitors combine TV and monitor features for multifunctional use.
  • Samsung's wearable technology sales increased by 30% in 2020, indicating strong market presence.

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Benefits

Comprehensive healthcare: Medical, Dental, Vision, Employee assistance program, Telehealth services

Work life success: PTO, FlexTime, FlexPlace, FlexYourFriday

Financial wellness: Health savings account, Flexible spending acounts, 401(k), Student loan support, Tuition assistance

Family first: Pregnancy support, Adoption assistance program, Paid child caregiver leave, Milk stork, WINFertility

Incentives: Fitness reimbursement, Annual physical. Preventative screenings, Lifestyle management

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