Full-Time

Sr Social Strategist

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Senior

Calgary, AB, Canada

Requires in-office presence in Calgary for a minimum of 3 days a week.

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
Social Media
Hootsuite
Data Analysis
Google Analytics
Requirements
  • 6+ years of experience in a senior social strategist, content strategist, brand manager, social media manager, or similar role within the digital marketing space
  • Experience leading social strategy for large B2B brands with demonstrated success
  • Strong understanding of social platforms, audience behavior, and the tools and tactics available to innovate within the space
  • Proven ability to leverage data and insights to drive strategy, ensuring that every decision is tied to measurable outcomes
  • Expertise in working on major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, Sprinklr), and other digital marketing resources
  • Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns
  • Experience managing social content calendars, influencer programs, and engaging user-generated content to drive community growth
  • A passion for social media, with a commitment to staying ahead of industry trends and best practices
  • Desire and proven track-record of collaborating with creative, other strategists and client service teams
  • Strong presentation skills
  • Proven track record of building strong relationships with clients
Responsibilities
  • Lead the creation and execution of innovative social media strategies for B2B brands, ensuring alignment with business objectives
  • Develop holistic, cross-platform strategies that integrate owned, earned, influencers, UGC, social search (e.g., GIFs/memes), and community management.
  • Build and maintain platform relationships, staying up to date with platform innovations and trends
  • Conduct comprehensive audits of social media accounts to identify optimization opportunities and drive greater engagement
  • Collaborate with cross-functional teams—creative, paid social, data, and content partners—to implement new tactics and engagement strategies
  • Oversee content calendar management, ensuring all content is optimized for social-first engagement
  • Analyze social media performance metrics, providing insightful reports and data-driven recommendations
  • Lead influencer programs and develop organic social media initiatives to boost brand visibility and engagement

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly, impactful solutions while nurturing new talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible