Full-Time

Product Marketing Manager

Healthcare

Posted on 9/16/2025

CoverMyMeds

CoverMyMeds

1,001-5,000 employees

Facilitates prior authorization for medications

Compensation Overview

$76.1k - $126.8k/yr

+ Annual Bonus + Long-term Incentive Opportunities

Columbus, OH, USA

Remote

Remote work is available, but candidates may be preferred to be located in or around Columbus, Ohio.

Category
Product (1)
Required Skills
Market Research
Data Analysis
Requirements
  • 6+ years of experience in business-to-business marketing, preferably in healthcare technology or another area of healthcare.
  • Proven ability to lead cross-functional initiatives and influence without direct authority.
  • Strong written and verbal communication skills.
  • Ability to manage multiple tasks and deadlines with attention to detail.
  • Comfortable working with data to support marketing decisions.
  • Collaborative mindset and willingness to work in teams.
Responsibilities
  • Translate high-level business direction into actionable GTM plans to support commercial goals for medication access, prior authorization and real-time prescription benefit products.
  • Support cross-functional planning sessions with product, sales, and analytics teams to align on GTM priorities.
  • Translate market insights into actionable marketing plans and campaigns.
  • Drive alignment across teams to ensure timely execution of deliverables.
  • Develop and maintain compelling product positioning and messaging informed by voice of the customer (VOC), competitive intelligence, and market trends.
  • Create a strong partnership with our Brand team to create compelling value stories, content, and communications.
  • Ensure consistency across internal and external communications.
  • Define and prioritize sales enablement initiatives to support immediate and future business needs.
  • Act as a key partner to sales for training and ongoing support.
  • Apply data and feedback to measure enablement impact and refine tools and messaging.
  • Partner with demand generation teams to develop and execute integrated campaigns that drive awareness and pipeline growth.
  • Track and report on campaign performance and marketing KPIs.
  • Partner with the market research lead to gather and synthesize light market and market intelligence insights that inform product marketing strategies.
  • Synthesize insights into recommendations that shape product roadmap and marketing priorities.
  • Apply insights to refine messaging and optimize tools that support sales engagement.
Desired Qualifications
  • Familiarity with healthcare regulatory and compliance considerations.
  • Prior experience in product marketing or GTM strategy roles.

CoverMyMeds is a healthcare technology platform that simplifies how patients get prescribed medications by focusing on the prior authorization process. The platform connects healthcare providers, pharmacies, pharmacy benefit managers, and health plans to automate and streamline the approval workflow, reducing manual steps and helping patients receive their medicines more quickly. It works by integrating with each stakeholder’s systems to check requirements, submit necessary documentation, and track the status of approvals in real time, so clinicians and pharmacists can act faster. Compared with other players, CoverMyMeds emphasizes cross‑stakeholder collaboration and end‑to‑end efficiency in the prior authorization process, aiming to lower administrative burdens while maintaining strong privacy and security for patient information. The overall goal is to improve patient access to medications and support better health outcomes by speeding up and simplifying authorization decisions.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$1.1B

Headquarters

Columbus, Ohio

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • HIMSS 2026 confirmed market demand for AI-driven specialty care automation and connectivity.
  • Specialty Access platform reduces clinician app usage from nine to one integrated solution.
  • NCPDP Foundation partnership positions CoverMyMeds as leader in interoperable care coordination.

What critics are saying

  • McKesson's December 2024 FTC antitrust lawsuit over generic drug pricing damages reputation.
  • Surescripts dominates ePA with 90% market share, blocking CoverMyMeds network expansion.
  • CMS 2026 Interoperability Rule mandates FHIR-based real-time ePA, obsoleting proprietary workflows.

What makes CoverMyMeds unique

  • Unified platform integrates benefits investigation, prior auth, and patient enrollment workflows.
  • Connects 350+ EHR systems, 50,000 pharmacies, and one million providers at scale.
  • Acquired RxLightning and FastAuth to automate medical prior authorizations with EHR data.

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Benefits

Remote Work Options

Flexible Work Hours

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
CoverMyMeds
Mar 15th, 2026
What we learned at HIMSS 2026: the future of specialty care.

What CoverMyMeds LLC. learned at HIMSS 2026: the future of specialty care. HIMSS always provides a snapshot of where healthcare is heading - not in five years, but right now. HIMSS 2026 made one thing impossible to ignore: the industry is in the middle of a pivotal transition, driven by AI, automation and the accelerating complexity of specialty care. Across keynotes, exhibit hall conversations and hands-on demos, the message from health systems, technology leaders and innovators was consistent: specialty care teams need simpler, more connected ways to move patients from prescribing to therapy initiation and their expectations are changing fast. As someone who spends every day working with provider organizations, health systems and EHR partners, this year's conference felt like a clear turning point. Connectivity, interoperability and intelligent automation are now baseline expectations. CoverMyMeds came to HIMSS ready for that shift, and what CoverMyMeds LLC. heard this year reinforced just how essential that work is. Mar 15, 2026 10 min

PR Newswire
Mar 9th, 2026
CoverMyMeds launches integrated platform to streamline specialty therapy access and cut provider admin burden

CoverMyMeds has launched expanded Specialty Access and Affordability Solutions to accelerate patient access to specialty therapies. The new platform integrates benefits investigation, medical and pharmacy prior authorisation, and patient services enrollment into a single workflow. The solution addresses inefficiencies in specialty care, where teams currently use up to nine different applications to help patients access medications. Sixty-three per cent of clinicians identify these responsibilities as the most time-consuming, particularly for complex specialty treatments. The platform automates prior authorisation workflows across medical and pharmacy benefits, using clinical data from electronic health records to complete forms and submit documentation to insurers. It maintains visibility for providers and can integrate with hubs and specialty pharmacies. CoverMyMeds, part of McKesson Corporation, connects over 350 electronic health record systems, 50,000 pharmacies and one million providers.

CoverMyMeds
Jun 11th, 2025
CoverMyMeds adds new capabilities with acquisition of RxLightning and FastAuth

RxLightning, now a part of CoverMyMeds, transforms how patients enroll in Patient Support Programs, while FastAuth brings automation and intelligence to CoverMyMeds’ medical prior authorizations.

Cision
Jun 5th, 2024
Ncpdp Foundation Names Covermymeds As Fourth Founder'S Gift Donor

Gift will support research projects for the Coordination of Care and Innovation strategic initiativeSCOTTSDALE, Ariz., June 5, 2024 /PRNewswire-PRWeb/ -- The NCPDP Foundation announced today a new partnership with CoverMyMeds to support the Foundation's recently established fourth strategic initiative, which focuses on empowering Coordination of Care and Innovation."The NCPDP Foundation Board felt very strongly that our fourth strategic initiative should reflect the healthcare industry's shift to a team-based care model," said J.W. Hill, MBAHCM, CNED, Executive Director of the NCPDP Foundation. "From pharmacies and physicians to benefits managers and standards-makers like NCPDP, the need is recognized."A more interoperable approach to patient care—the heart of our Coordination of Care and Innovation initiative—is exactly the type of change needed to achieve the Foundation's vision of a healthcare ecosystem that continuously innovates and fully incorporates health information technology as a tool to deliver better outcomes for the common good of all," Hill concluded.While much progress has been made to streamline electronic documentation and information exchange in the last decade, there are still many underexplored opportunities to prove how pharmacists contribute to a patient-centered care model. Innovations that are on the horizon in digital therapeutics and pharmacogenomics will put even more emphasis on everything pharmacists do for patients outside of dispensing. The Founder's Gift for the Coordination of Care and Innovation initiative will support projects that show how pharmacists can close gaps in care."As a leader in breaking down barriers to medication access and affordability, CoverMyMeds understands the importance of collaboration and interoperability in delivering better patient outcomes," said Kristina Crockett, Vice President, Product, CoverMyMeds. "Our investment in research efforts that align with the NCPDP Foundation's Coordination of Care and Innovation initiative reflects our ongoing commitment to helping people get the medicine they need to live healthier lives

Business Wire
Apr 25th, 2024
Ontada Names Jade Cusick Chief Commercial Officer

BOSTON--(BUSINESS WIRE)--Ontada®, a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Jade Cusick as its new Chief Commercial Officer and member of the Ontada leadership team. In this role, Cusick will focus on spearheading client partnerships, commercialization, and growth initiatives, along with marketing activities across key customer segments and stakeholders. “With over two decades of experience in the life sciences industry, we are thrilled to welcome Jade to our team,” said Christine Davis, President, Ontada. “Jade brings a deep understanding of the importance of creating consistent quality, delivery, and customer engagement processes for our custom and product data offerings for our customers.”. In his most recent role, Cusick held the role of Chief Commercial Officer at Aetion. Prior to that, he held the Chief Commercial Officer role and served on the executive committee of Cerner Enviza, an Oracle company, where he led client partnerships and commercialization efforts

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