Full-Time

Growth Marketing Lead

Posted on 7/25/2024

Jerry

Jerry

201-500 employees

Digital platform for car insurance and services

Automotive & Transportation
Consumer Software
Fintech

Senior

Oakland, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on
  • Bachelor’s degree in marketing (or related field) or STEM discipline
  • Strong quantitative analytical ability and a knack for storytelling through data
  • Ability to thrive in an ambiguous and fast-paced environment
  • Ownership mentality - you are not satisfied with 'good enough'
Responsibilities
  • Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
  • Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
  • Allocate and manage budget for each campaign to maximize ROAS
  • Strategize the full-funnel marketing road map to achieve long-term exponential growth
  • Lead new channel expansion with innovation, thoughtfulness and rigor
  • Expand the growth team with exceptional talented junior marketers

Jerry is a digital platform that helps car owners manage their expenses by providing a mobile app called AllCar™. This app allows users to compare insurance policies, refinance car loans, and monitor repair costs, while also rewarding good driving habits. Jerry stands out from competitors by offering a user-friendly experience that can lead to significant savings, with some users reporting reductions in insurance payments of up to $300 per month. The company's goal is to simplify car ownership by providing a comprehensive solution for insurance, financing, and maintenance.

Company Stage

Debt Financing

Total Funding

$222.8M

Headquarters

Palo Alto, California

Founded

2017

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $110M funding boosts Jerry's service expansion and tech infrastructure.
  • AI integration in insurance comparison enhances personalized offerings and customer satisfaction.
  • GarageGuard and DriveShield features attract users with comprehensive car management solutions.

What critics are saying

  • Data privacy scrutiny may challenge Jerry's operations and regulatory compliance.
  • Rising pedestrian accidents could increase insurance premiums, affecting competitive rates.
  • New features like GarageGuard require significant investment, straining financial resources.

What makes Jerry unique

  • Jerry offers a comprehensive app for car insurance, loans, and maintenance.
  • The AllCar™ App rewards users for safe driving habits, enhancing user engagement.
  • Jerry simplifies car ownership with a seamless process for switching insurance providers.

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Benefits

401K / Retirement Plan

Performance Bonus

Dental Insurance

Health & Wellness Package

Paid Time Off

INACTIVE