Manager – Paid Social

Job Description

This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
 

What you’ll do:

• Be the day-to-day steward of social media campaign development, activation and innovation. Work closely with the media strategy, creative agencies and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks  
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Work closely with Analytics team to ensure campaigns are meeting client goals
• Interface with Investment and Strategy teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Work with Finance and Billing teams to mitigate any budget discrepancies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel

Qualifications

• 3+ years of experience managing, Social, Display, and/or Video Media Buying with previous leadership/management experience
• 2+ years working with at minimum Meta, TikTok, and Pinterest TikTok ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools. Reddit and Snapchat is a bonus
• Understanding of traditional and interactive media planning elements 
• Knowledge of billing platforms such as Prisma
• Strong analytics, organizational, and communication skills
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting