Senior Director of Organic Growth

Job Description

What we require (must-haves)

• Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references.

• Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders.

• Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment.

• Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail.

• Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs.

• Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar).

• Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD.

• Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel.

Qualifications

Required Startup Experience & Qualifications

This role requires proven early-stage startup experience with measurable, first-principles SEO success. We are not looking for candidates who inherited traffic, managed mature brands, or worked primarily through agencies. This role is about building organic growth infrastructure from zero.

The ideal candidate has personally led SEO from near-zero traffic to meaningful scale at a startup or newly launched product. That scale should be demonstrated through outcomes such as reaching millions of monthly organic sessions, indexing tens or hundreds of thousands of pages, or consistently ranking in the top search positions across thousands of long-tail keywords. Candidates must have owned site architecture, internal linking strategy, and template-driven or programmatic SEO, not just content calendars or editorial execution. Experience competing directly against entrenched incumbents such as Wikipedia, ESPN, or major media publishers is strongly preferred.

This role requires experience designing and operating large-scale content systems rather than traditional blog SEO. The candidate should have built or scaled platforms with at least tens of thousands of structured pages, using reusable templates and governed content systems. Experience with MediaWiki or similarly complex CMS platforms is a strong advantage, as is the ability to design systems that scale before large teams exist. Candidates should be comfortable thinking in terms of infrastructure, not one-off content.

Hands-on experience using AI to support SEO and content growth is required. This includes integrating AI into content generation, expansion, enrichment, and large-scale translation workflows while maintaining quality and search performance. The ideal candidate understands how to scale AI-assisted content without triggering thin-content or duplication penalties and is familiar with optimizing for emerging AI-driven discovery surfaces such as search generative experiences and LLM-based assistants.

Proven success with multilingual and international SEO is critical. Candidates should have experience implementing hreflang strategies, managing canonicalization across languages, and driving organic traffic growth across multiple countries and regions. This role requires comfort operating at global scale, not just English-language markets.

This is a startup leadership role. The right candidate has experience working in seed-to-Series-B environments and is comfortable operating without large teams, paid acquisition budgets, or agency support. They must be able to design strategy, execute personally, and later hire and scale a team. Comfort with ambiguity, speed, and ownership is essential.

Experience growing or marketing a token-based product is a strong advantage. This includes utility or rewards tokens, tokenized communities, or crypto-native platforms. The focus must be on real usage, retention, and on-chain engagement rather than speculative hype. Familiarity with compliance-aware marketing, wallet growth, and incentive-driven ecosystems is important.

Candidates must be prepared to demonstrate real results. This includes providing specific examples of SEO and organic growth wins, explaining what they personally owned and executed, and discussing lessons learned from both successes and failures. Titles alone are not sufficient for this role.

We will prioritize candidates who can clearly explain how they built organic growth before it was obvious, how they designed systems that scaled without breaking, and how they defended rankings against much larger competitors. At OleOle, SEO is treated as core infrastructure, not a marketing channel.

Additional Information

Solutions not problems .

• Creative problem solver who can courageously propose and support new ideas to our organization. Not interested in best practices, lets build something better!
• Ability to adapt. An ideal candidate will welcome the opportunity to solve a broad range of problems using a wide array of technologies.
• Comfortable with ambiguity, shifting priorities and general growing pains of an early-stage technology company
• An exceptional entrepreneurial judgment that fosters independence over micro-management
• Understanding of football and international sports a huge plus

• We are offering:

• Deferred salary until funding is secured, meaning there is risk, it could take a few months could take longer.
• All current team members are working on a deferred compensation basis — we lost our funding two months ago and made the decision to build while we raise. This comes with real risk. Closing funding could take two months or it could take five — but we’re committed to this vision and we’re looking for someone who’s equally passionate and resilient.
• Long-term ownership and technical leadership
• A mission-driven, elite team with deep experience in sports, media, crypto, and startups

• You’ll be one of the first engineers — which means maximum influence and upside.

Ole Ole is located in beautiful Austin Texas, however, this role requires some travel we are privately held and rapidly growing!