Full-Time

Acquisition Strategy Manager

Posted on 8/21/2024

FanDuel

FanDuel

1,001-5,000 employees

Fantasy sports platform for cash prizes

Entertainment
Gaming

Compensation Overview

$99k - $124kAnnually

+ Cash Bonuses + Stock Program Participation

Senior

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
SQL
Marketing
Data Analysis
Requirements
  • 5+ years of experience in marketing, consulting or related field with a focus on quantitative analysis
  • Advanced Excel skills; Proficiency in SQL preferred
  • Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape
  • Proven growth mindset; Product-led, data-driven, and highly creative
  • Results-oriented, metrics-driven, objective, and continuously seeking improvement of marketing efforts to increase quality and productivity
  • Ability and eagerness to effectively balance the big-picture strategic work with execution
  • Ability to interface with a wide range of internal teams and ability to build strong relationships internally
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
  • Knowledge or understanding of the business and culture of sports and gaming preferred
Responsibilities
  • Serve as a campaign manager responsible for overseeing customer acquisition marketing activity inclusive of new user volume and value patterns and KPIs
  • Regular updates on trend drivers on both short-term and long-term outlooks to inform leadership
  • Work cross-functionally with various teams to drive customer growth through innovative offer enhancements and creative strategies
  • Forecast volume of new players by analyzing historical data and incorporating knowledge of trends and calendar changes
  • Consistently challenge ways of working to raise standards and improve performance
  • Lead interdepartmental collaboration with various cross-functional teams to drive and forecast customer growth

FanDuel operates a fantasy sports platform where users can join daily and weekly contests to win cash prizes. Participants create fantasy teams by selecting real players from various sports, including football, basketball, and baseball. The performance of these teams is determined by the actual statistics of the players in real games. FanDuel generates revenue through entry fees for these contests and enhances the user experience with features like live scoring updates and player news. Unlike some competitors, FanDuel focuses on the daily and weekly contest format, appealing to sports fans who prefer shorter-term engagement. The company's goal is to provide an engaging and competitive environment for sports enthusiasts in the United States, while also looking to expand its offerings.

Company Stage

Acquired

Total Funding

$424M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • FanDuel's expansion into North Carolina opens new revenue streams in a growing market.
  • The rise of micro-betting offers FanDuel opportunities to attract more engaged users.
  • Collaborations with major sports leagues provide exclusive content, enhancing user experience.

What critics are saying

  • Increased competition in Ontario's iGaming market could dilute FanDuel's market share.
  • The departure of Andrew Winchell may impact FanDuel's regulatory strategy and influence.
  • Integration challenges from the BeyondPlay acquisition could distract from FanDuel's core operations.

What makes FanDuel unique

  • FanDuel's partnership with the Carolina Panthers enhances its brand visibility and market presence.
  • The acquisition of BeyondPlay strengthens FanDuel's capabilities in player engagement and iGaming.
  • FanDuel's 'Kick of Destiny' campaign with the Manning brothers boosts its unique marketing appeal.

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Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done

INACTIVE