Job Title: Global Assistant CMI Manager (Axe)
Business Function: CMI
Location: 100VE
JOB PURPOSE
Are you ready to work on one of Unilever’s most iconic and exciting brands? Launched in 1983, Axe/Lynx has developed into one of the most recognizable brands globally, becoming the #1 male personal care & fragrance brand in the world and a true cultural phenomenon.
With our younger audience becoming increasingly harder to engage, boring brand content simply isn’t good enough. Humour is at our core. We love being insightfully absurd, because the only thing we take seriously is fragrance.
It’s a really exciting time on the Axe brand with double-digit growth year-on-year across key markets. We’re already onto the next acceleration phase, with exciting roadmaps on both Deodorants and Skin Cleansing, while also looking into future market-making opportunities.
ABOUT THE ROLE
As the Global Assistant CMI Manager you will be instrumental in putting Axe in the heart of youth culture.
- You will partner with the AXE BG team in London and Buenos Aires, working closely with creative and design agency partners. As well as Marketing & CMI partners in key BU Design Cells – UK, Mexico and Germany.
- Helping to lead the full cycle of insights for innovation, renovation and content creation.
- Helping to lead a strategic learning plan to put Axe at the heart of youth culture and how to make stories of fragrance changing everything relevant and contemporary.
- Bringing youth culture and generational insights to the heart of everything we do.
- Being an expert on Brand Say and Others Say content across mainstream & emerging channels
- Leading integration of media and digital learning and insight into the communication strategy planning.
- Experimenting with new tools or thinking to unlock youth recruitment.
- Neck deep in managing social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.
ALL ABOUT YOU
- Your mission is to be an insights leader for the Axe Community- bring deep connection with audiences and communities, that amplify, transform and elevate the brand.
- You have a passion for consumers, communities and audiences, and have a passion for youth culture which is constantly evolving. Ideally, you’re an active member of such communities.
- VERY comfortable with learning agility, you are enjoying the AI revolution, and are on top of AI tools for research, dashboards, the CRAVE framework- in short, you love to lead for the latest and the greatest.
- You don’t have to have a classic market research background to apply to this role, but you do need to have a clear understanding of how to grow a global brand- innovation, omnichannel communication development, and stand out digital marketing skills- including measurement metrics.
- You constantly learn, experiment and pilot. You have a healthy understanding of the status quo,but have lots of new ideas that you can bring to transform the world of insights. have curiosity to explore and develop ways to unlock recruitment and growth.
- You can walk the line between logic and magic.
- You are an intelligent risk taker - embracing opportunities & pushing boundaries.
- Sharp, articulate and clear, you are as comfortable working with junior marketeers as presenting to a GBVP.
- You demonstrate the need for speed and agility to deliver to networks.
- You are able to use & connect data and studies to drive compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration. You voice your opinions and influence in time for action, even if you’re the youngest in the room.
It’s likely that:
- You have relevant years of CMI research experience
- Very comfortable with social media tools, hands on with AI
- You have some global experience/ worked on a global brand (comms, innovation), and ideally immersed in the world of youth culture, fragrance, and humour
- You have experience of end-to-end insights from strategy to design to execution and operational excellence
- You’ve been called out for superlative presentation and stakeholder engagement.
- You have a sense of fun, thinking about new ways on bringing the consumer to life.
You’re not:
- Of a fixed mindset. This role needs to fuel growth for an amazing brand, and the job holder will be flexible, creative and agile.
- Flustered with juggling many things and can use judgment for effective prioritization.
- Wedded to linear and fixed brand /people partnering, status, hierarchies, ‘size’ domains of teams, direct reports, budgets, etc. You will flow to work where the growth is and find resourcefulness within us.
- Afraid to fail fast and learn from experience; instead, you believe in coding best practices for future initiatives.
- Someone who only answers to briefs. You initiate and co-create briefs and interrogate briefs. You go beyond briefs in response to a business question to spot opportunities/challenges independently.
- Someone who waits for testing results/research outcomes to input into the development process.
Behaviours: (Our New Unilever behaviours):
Care Deeply: You care deeply about how consumers experience our brands every day, everywhere; about our people’s growth and development and our impact on the planet. You care about our performance, to a point where it hurts when we don’t win.
Stay 3 steps ahead: You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs and external trends, shifting from reacting to leading, shaping, and disrupting the market.
Deliver with Excellence: The emphasis is on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions
Focus on what counts: We prioritize what truly matters, setting clear and stretching goals. We aim to shift from having everything as a priority to focusing on fewer, bigger things that are delivered to conclusion and are being rewarded.
NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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How is Unilever tackling this?
Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.
What can I do?
If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.
Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!
