INACTIVE
Full-Time
K-12 Revenue Marketing Manager
Posted on 5/6/2024
Mid, Senior
Remote in USA
Required Skills
Sales
Management
Canva
Marketing
Requirements
- Bachelor's degree in Business, Marketing, or a related field, MBA is a plus.
- 5+ years of B2B demand generation experience in SaaS, education-focused experience is a major plus.
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content, SEM, and paid digital.
- Exceptional writing skills with an eye for strategic content marketing.
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
- A portfolio of produced marketing work is a plus.
- Exceptional organizational skills and attention to detail.
- Project management experience with the ability to manage multiple projects and contractors simultaneously.
- Ability to communicate effectively with all levels of management.
Responsibilities
- Serve as the campaign leader for a focused area of our K-12 offerings, responsible for these 5 core metrics: 1) Awareness 2) Acquisition Pipeline 3) Pipeline progression 4) Retention 5) Growth Pipeline
- Create and curate content that drives thought leadership and demand through the funnel.
- Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length.
- Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs.
- Write ad copy and emails; design images in Canva or work with our in-house creative team as required.
- Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics.
- Communicate and educate other teams (particularly sales) regarding new and planned marketing activities.
- Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.
- Manage and adhere to the quarterly marketing budget.
- Report key findings from campaigns and provide strategic suggestions to improve performance.
- Collaborate with counterparts to share ideas, inspiration and strategies.
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
INACTIVE