Full-Time

Marketing Lead

Confirmed live in the last 24 hours

Coral

Coral

Food & Agriculture
Automotive & Transportation
Industrial & Manufacturing
AI & Machine Learning
Healthcare

Senior

Salt Lake City, UT, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Looker
Data Analysis
Google Analytics
Requirements
  • 5+ years of growth marketing experience, preferably in premium/luxury DTC brands
  • Proven track record of scaling profitable customer acquisition programs
  • Deep expertise in performance marketing across paid social, search, and emerging channels
  • Experience marketing to affluent consumers with sophisticated taste
  • Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
  • Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
  • Strong understanding of email marketing automation and CRM systems
  • Ability to analyze complex datasets and translate insights into actionable strategies
  • Refined aesthetic sensibility and understanding of luxury consumer psychology
  • Outstanding analytical capabilities and attention to detail
  • Proven ability to thrive in fast-paced, metrics-driven environments
  • Exceptional communication skills and cross-functional collaboration abilities
  • Natural drive for excellence and continuous optimization
Responsibilities
  • Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
  • Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
  • Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
  • Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
  • Own key performance metrics including CAC, ROAS, and customer LTV across channels
  • Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
  • Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
  • Scale successful programs while maintaining strict profitability requirements
  • Collaborate with product and merchandising teams to align growth strategies with new collection launches
  • Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
  • Work closely with finance to optimize spending and maintain profitable unit economics
  • Guide email and CRM strategy to foster long-term relationships with our premium customer base

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for edge AI solutions drives innovation in hardware accelerators.
  • Growing market for modular AI solutions presents expansion opportunities for Coral.
  • Trend towards AI in consumer electronics suggests market expansion for Coral's products.

What critics are saying

  • Competition from Pineberry Pi's AI acceleration features may impact Coral's market share.
  • Hailo Technologies' AI modules pose a competitive threat in the edge AI space.
  • Increased competition could challenge Coral's position in the growing edge AI market.

What makes Coral unique

  • Coral focuses on making edge AI powerful, private, and efficient.
  • Coral offers affordable tools that transition reliably from prototype to production.
  • Coral's mission aligns with the growing focus on privacy and efficiency in AI.

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Benefits

Health Insurance