Full-Time
Director – Retention
Confirmed live in the last 24 hours
Dolls Kill
201-500 employees
Online boutique for edgy fashion items
Senior
Los Angeles, CA, USA
This is a hybrid position, which implies that the candidate will need to work in-office some days.
You match the following Dolls Kill's candidate preferences
Employers are more likely to interview you if you match these preferences:
- Bachelor's degree in Marketing, Business, or related field
- 6-8 years experience with proven track-record in retention
- Exceptional analytical skills and a data-driven mindset
- Excellent leadership skills, with the ability to inspire and motivate
- Strong communication and collaboration skills
- Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation
- Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders
- Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling
- Work closely with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints
- Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience
- Lead the development of membership program, ensuring it aligns with brand values and resonates with our customer base
- Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness
- Create a retention channel playbook that drives brand strategy in conjunction with digital performance strategy
Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It targets young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, providing free shipping worldwide and physical pickup locations in major cities. The company operates on a direct-to-consumer model, generating revenue through sales and pre-orders, while its marketing strategy focuses on social media and influencer partnerships. Dolls Kill aims to create a unique shopping experience for individuals who value individuality and self-expression.
Company Stage
Series B
Total Funding
$59.9M
Headquarters
San Francisco, California
Founded
2012
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Growing Gen Z influence aligns with Dolls Kill's rebellious brand ethos.
- Virtual fashion shows offer Dolls Kill opportunities to engage tech-savvy consumers.
- Phygital retail experiences can enhance Dolls Kill's customer engagement with AR/VR.
What critics are saying
- Controversial marketing campaigns have led to backlash and boycotts.
- Fast fashion scrutiny pressures Dolls Kill to adopt sustainable practices.
- Reliance on influencers poses risks if they face scandals or controversies.
What makes Dolls Kill unique
- Dolls Kill offers a unique blend of punk, goth, and festival fashion.
- The company emphasizes personal freedom and individuality in its fashion offerings.
- Dolls Kill's direct-to-consumer model enhances exclusivity and customer engagement.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Professional Development Budget
Wellness Program