Full-Time

Director – Retention

Confirmed live in the last 24 hours

Dolls Kill

Dolls Kill

201-500 employees

Online boutique for edgy fashion items

Consumer Goods

Senior

Los Angeles, CA, USA

Hybrid position based in Los Angeles, CA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • 6-8 years experience with proven track-record in retention
  • Exceptional analytical skills and a data-driven mindset
  • Excellent leadership skills, with the ability to inspire and motivate
  • Strong communication and collaboration skills
Responsibilities
  • Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation
  • Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders
  • Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling
  • Work closely with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints
  • Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience
  • Lead the development of membership program, ensuring it aligns with brand values and resonates with our customer base
  • Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness
  • Create a retention channel playbook that drives brand strategy in conjunction with digital performance strategy

Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It targets young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, providing free shipping worldwide and physical pickup locations in cities like Los Angeles and San Francisco. The company operates on a direct-to-consumer model, generating revenue through sales and pre-orders, while its marketing strategy focuses on social media and influencer partnerships. Dolls Kill aims to promote individuality and self-expression through its unique fashion offerings.

Company Stage

Series B

Total Funding

$59.9M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing Gen Z influence aligns with Dolls Kill's rebellious brand ethos.
  • Virtual fashion shows offer Dolls Kill opportunities to engage tech-savvy consumers.
  • Phygital retail experiences can enhance Dolls Kill's customer engagement with AR/VR.

What critics are saying

  • Controversial marketing campaigns have led to backlash and boycotts.
  • Fast fashion scrutiny pressures Dolls Kill to adopt sustainable practices.
  • Reliance on influencers poses risks if they face scandals or controversies.

What makes Dolls Kill unique

  • Dolls Kill offers a unique blend of punk, goth, and festival fashion.
  • The company emphasizes personal freedom and individuality in its fashion offerings.
  • Dolls Kill's direct-to-consumer model enhances exclusivity and customer engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Professional Development Budget

Wellness Program