Senior Manager

Salary Range: 115000 to 140000 (Currency: USD) (Pay period: per-year-salary)

Key Responsibilities: Campaign Development & Execution

• Lead the strategy, planning, and execution of integrated marketing campaigns for key titles, seasonal or themed initiatives, and platform features.
• Collaborate with cross-functional partners—including Editorial, Operations, Growth Marketing, Social, PR, Engagement Marketing, and Creative—to ensure campaigns are cohesive, timely, and audience-centric.
• Oversee campaign calendars, timelines, and deliverables to ensure seamless rollout.
• Champion new ideas and creative approaches for engaging readers and driving fandom around WEBTOON’s titles and platform.

Key Responsibilities: Audience Insights

• Partner with Strategy team to identify audience trends, behaviors, and preferences that inform campaign strategies.
• Develop and manage market research projects, and effectively communicate results to stakeholders.
• Use data and performance metrics to optimize ongoing campaigns and refine future strategies.

Key Responsibilities: Cross-Functional Leadership

• Serve as a key connector between Creative, Marketing and PR teams to align messaging and goals.
• Provide strategic guidance to ensure campaigns reflect both brand positioning and creator/reader community needs.
• Foster collaboration and open communication across teams.

Required Qualifications

• 8+ years of experience in integrated marketing, campaign strategy, or related roles, ideally in entertainment, publishing, digital content, or consumer tech.
• Proven track record of developing and executing successful cross-channel campaigns that drive audience growth and engagement.
• Strong ability to interpret research and audience insights to shape marketing strategies.
• Excellent project management and organizational skills with experience overseeing complex campaigns and multiple stakeholders.
• Exceptional written and verbal communication skills; able to distill complex ideas into clear, engaging messages.
• Collaborative team player who thrives in a fast-paced, creative environment.

Preferred Qualifications:

• MBA or equivalent advanced degree.
• Experience conducting and synthesizing market research to inform campaign strategies.
• Experience in entertainment, comics, gaming, or fan-driven communities.

What we offer:

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous PTO and Parental Leave Top-up
• 401K Contributions 
• Commuter Benefits 
• Work-From-Anywhere
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown and a whole lot more!