Full-Time

Associate Media Director

Posted on 8/26/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior, Expert

Chicago, IL, USA

Requires onsite presence in Chicago for a minimum of 4 days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 7+ years of online media planning and buying, social media, and search experience.
  • 2+ years in a supervisory role.
  • Familiarity with other programmatic tools and ad tech platforms is a must.
  • Proficiency in Amazon DSP platform, including campaign setup, audience targeting, bidding strategies, and performance analysis, is preferred.
  • Lead the strategic planning and execution of integrated digital marketing initiatives across CTV, social media, standard digital channels, and Amazon DSP, overseeing investment strategies and performance optimization to drive business growth and achieve key objectives.
  • Strategic thinking skills to provide inventive, but measurable, solutions for client challenges.
Responsibilities
  • Define, manage, and execute strong digital media strategies.
  • Build strong client relationships while up-selling and cross-selling to organically grow business.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Understand and stay on top of current and global media industry issues, trends, and opportunities.
  • Proactively determine where and how consumer insights can make paid media campaigns successful.
  • Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns.
  • Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.
  • Help shape media plans by recommending appropriate media channels to use in effective time spans.
  • Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
  • Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.
  • Stay up-to-date on and advise clients of the latest trends in interactive media.
  • Participate in new project development and new business efforts as required by the agency.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have unique programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE