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Full-Time

Associate Media Director

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software
Enterprise Software
Fintech
Real Estate

Senior, Expert

Chicago, IL, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 7+ years of online media planning and buying, social media, and search experience.
  • 2+ years in a supervisory role.
  • Familiarity with other programmatic tools and ad tech platforms is a must.
  • Proficiency in Amazon DSP platform, including campaign setup, audience targeting, bidding strategies, and performance analysis, is preferred.
  • Lead the strategic planning and execution of integrated digital marketing initiatives across CTV, social media, standard digital channels, and Amazon DSP, overseeing investment strategies and performance optimization to drive business growth and achieve key objectives.
  • Strategic thinking skills to provide inventive, but measurable, solutions for client challenges.
Responsibilities
  • Define, manage, and execute strong digital media strategies.
  • Build strong client relationships while up-selling and cross-selling to organically grow business.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Understand and stay on top of current and global media industry issues, trends, and opportunities.
  • Proactively determine where and how consumer insights can make paid media campaigns successful.
  • Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns.
  • Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.
  • Help shape media plans by recommending appropriate media channels to use in effective time spans.
  • Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
  • Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.
  • Stay up-to-date on and advise clients of the latest trends in interactive media.
  • Participate in new project development and new business efforts as required by the agency.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

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Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible