Director – Paid Search
Posted on 1/24/2024
INACTIVE
Tombras

201-500 employees

Full-service digital agency connecting data and creativity.
Company Overview
Tombras, a full-service agency with a digital focus, stands out for its unique philosophy of connecting data and creativity to drive business results, a strategy that has earned it recognition as one of North America's top independent agencies. The company's effectiveness and growth are evidenced by its numerous accolades, including being named the 2022 US Agency of the Year, one of the Fastest Growing Global Agencies by ADWEEK in 2020, and the #3 Most Effective Independent Agency in North America by the Effie Index in 2018. With a diverse client base ranging from Orangetheory Fitness to Samsung, Tombras offers a dynamic and rewarding work environment where employees can contribute to high-profile, impactful projects.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1946

Headquarters

Knoxville, Tennessee

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-3%

2 year growth

-5%
Locations
Knoxville, TN, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
CategoriesNew
Product
Growth & Marketing
Requirements
  • 6-7+ years of Paid Search experience within an advertising agency
  • Google AdWords certifications with 7+ years' experience with Google AdWords and Bing Ads
  • 4+ years leading a team of several direct reports
  • Experience managing multi-million dollar campaigns for enterprise clients
  • Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field
Responsibilities
  • Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
  • Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
  • Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
  • Research keywords, analyze their relevance and perform competitive analysis
  • Recommend landing page strategies and consult on landing page planning and optimizations
  • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
  • A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
  • Administer bid management tools to accurate pace daily paid search budgets
  • Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
  • Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
  • Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
  • Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
  • Champion department processes, stay current on search marketing industry trends and best practices
Desired Qualifications
  • Strong analytical thinker
  • Excellent communicator, team player and collaborator
  • Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
  • Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple
  • Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
  • Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking
  • Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)