Director – Paid Search @ Tombras

Tombras, an independent, 475+ person, national full-service advertising agency is searching for a Director, Paid Search.

Where you’ll be working: Knoxville or Atlanta. Relocation assistance may be provided.

The Director will report to the SVP and EVP and will lead a team of paid search supervisors, managers, strategists and/or analysts. The Director, Paid Search will be responsible for helping create, implement, execute and continually optimize effective paid search campaigns optimizing for total business growth in addition to platform ROAS/CPA. This role requires an entrepreneurial and analytical mindset to help create award winning strategy and drive business results for our clients. At Tombras we encourage the best ideas rather than the status quo. In addition to strategy, this position will be responsible for developing strong client relationships, training paid search assistants and managers, leveraging tactical expertise to optimize existing campaigns, and ensuring campaigns are meeting client objectives.

What you will be doing:

Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis.
Recommend landing page strategies and consult on landing page planning and optimizations
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
Administer bid management tools to accurate pace daily paid search budgets
Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
Champion department processes, stay current on search marketing industry trends and best practices

What you bring:

6-7+ years of Paid Search experience within an advertising agency
Google AdWords certifications - with 7+ years’ experience with Google AdWords and Bing Ads
4+ years leading a team of several direct reports
Experience managing multi-million dollar campaigns for enterprise clients
Proven track record of successful client relationship development
Strong analytical thinker
Excellent communicator, team player and collaborator
Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
Bachelor’s Degree in Advertising/Marketing, Business, PR/Communications or related field.

Why Join Tombras’ Integrated Search team?

We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

Best PPC Campaign

Most Innovative Search Campaign

Best Use of Search – Retail/Ecommerce

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named a 2022 AdAge A-List Standout Agency.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers.

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

What you will be doing:

What you bring:

6 month growth

1 year growth

2 year growth