Full-Time

Marketing Specialist

Posted on 10/15/2024

Turntide

Turntide

201-500 employees

Develops energy-efficient solutions for transportation and agriculture

Food & Agriculture
Energy

Mid

Newcastle upon Tyne, UK

35-45% of time spent at our Gateshead office.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Hubspot
Salesforce
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in field marketing, event marketing, or demand generation.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Experience working with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).
  • Excellent verbal and written communication skills, with the ability to present to diverse audiences.
  • 35-45% of time spent at our Gateshead office.
  • Ability to travel up to 25% of the time, including weekends and evenings, as needed for events.
Responsibilities
  • Organize and execute marketing events, trade shows, and product demonstrations in Europe, North America, and APAC.
  • Manage budgets, contracts, shipping and logistics, travel and hotel coordination, collateral and other booth materials, lead collection, and on-site setup and teardown.
  • Identify and secure speaking opportunities.
  • Identify and recommend event promotion and sponsorship opportunities.
  • Ensure brand consistency and professional presentation at all events.
  • Plan and implement regional marketing campaigns to support lead generation and customer engagement.
  • Work closely with sales teams to align marketing efforts with sales goals.
  • Develop localized marketing materials and communications tailored to specific markets.
  • Conduct market research to identify regional trends, competitive activity, and customer preferences.
  • Analyze the performance of field marketing activities and provide insights to improve future campaigns.
  • Track and report on KPIs such as event attendance, lead generation, and ROI.
  • Develop and maintain relationships with key stakeholders, including partners, vendors, and local influencers.
  • Collaborate with corporate marketing teams to align messaging and ensure brand consistency.
  • Act as the marketing liaison to the regional sales teams, providing them with the tools and support needed for success.
  • Serve as a brand ambassador, ensuring the company is represented professionally and consistently in the field.
  • Educate customers and partners on product benefits and industry trends through presentations, workshops, and networking events.

Turntide focuses on energy efficiency and sustainability by developing solutions for various sectors, including transportation and agriculture. In transportation, they have partnered with Hitachi to create a hybrid rail solution, utilizing their expertise in cell chemistry and battery systems to electrify existing trains. In agriculture, their product, the Intelligent Barn, integrates hardware, software, and services to enhance the welfare of animals and farm workers while promoting operational efficiency and sustainability for dairy farmers. Unlike many competitors, Turntide collaborates with other companies to retrofit existing systems rather than solely creating new products from scratch. Their goal is to foster a new ecosystem in the sustainability industry, enabling businesses to improve their energy consumption and reduce their environmental impact.

Company Stage

Late Stage VC

Total Funding

$490.8M

Headquarters

Sunnyvale, California

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-26%

2 year growth

-43%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by COP28 positions Turntide as a leader in global decarbonization.
  • Launch of Whitehaven inverter aligns with growing renewable energy market needs.
  • Modular battery pack taps into expanding commercial EV market.

What critics are saying

  • BrainBox AI acquisition may divert focus from Turntide's core business areas.
  • Stiff competition in battery market could hinder new product penetration.
  • Partnership with Hitachi may be at risk if Hitachi develops own technology.

What makes Turntide unique

  • Turntide's Smart Motor System reduces global electricity waste by 25%.
  • Partnerships with Hitachi and others enhance Turntide's market reach in transportation.
  • Intelligent Barn optimizes dairy farm operations, improving efficiency and sustainability.

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