Consumer Marketing Manager
Rosetta Stone
Updated on 5/5/2023
Burlingame, CA, USA
Experience Level
Desired Skills
  • BA/BS degree
  • 9+ years of brand marketing, content marketing, and/or integrated marketing experience, including with consumer-facing brands
  • Minimum of 2-3 years of managing, coaching, and motivating direct reports
  • Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
  • Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
  • You get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
  • Interpersonal skills: You're both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
  • Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
  • Manage the execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
  • Oversee Rosetta Stone's social media strategy and content; manage the Social Media Manager (to be hired)
  • Manage the content marketing strategy (e.g. blog and website content): write and edit copy; collaborate with SEO Manager on SEO content strategy; hire and manage a Content Editor and freelance copywriters
  • Collaborate closely with VP of Marketing, VP of Digital Marketing, and other team members to ensure all consumer marketing strategies are aligned (including advertising and paid marketing, email marketing, influencer marketing, and public relations)
  • Develop and execute marketing plans to support new product/feature launches; refine brand and product messaging as needed
  • Hire, manage, and mentor 1-2 Marketing Associates who will write copy for the blog, website, emails, and more
IXL Learning

501-1,000 employees

Online lessons for K-12 subjects
Company Overview
IXL is passionate about improving learning for all. They apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.
  • 100% paid medical, dental, and vision
  • Matching 401K retirement plan
  • Flexible paid time off and sick days
Company Core Values
  • Passionate - We strive to create a work environment where all employees are united in our goal to delight and impress our customers, and to foster a culture that helps all IXLers thrive.
  • Tenacious - We seek out learning opportunities for ourselves, understand that feedback and mistakes are part of the process rather than something to fear, and embrace a growth mindset.
  • Authentic - We are authentic, kind, and honest in our interactions with our colleagues. We ask questions and listen to each other. And, we have fun and find joy in our work and collaborations.