Senior Product Marketing Manager

Maven is looking for a Senior Product Marketing Manager, Maternity who will be at the forefront of shaping how our products resonate with our customers and the market. Reporting into the Director of Product Marketing, you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for our flagship Maternity product in the B2B market (employers and health plans). This is a high-impact, cross-functional role that sits at the intersection of Marketing, Product Management, Sales, and Customer Success. 

As a Senior Product Marketing Manager, Maternity at Maven, you will: 

• Develop clear, memorable, and differentiated product messaging for Maven’s Maternity product that resonates with target audiences, including employers and health plans.
• Create original storytelling that builds urgency in the maternal healthcare category, shows the depth of the Maven product, and connects buyers to the vulnerable and joyful life stages that Maven supports.
• Define market segments and personas, develop  value propositions that resonate with these audiences 
• Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable the Sales to effectively communicate product value.
• Train Sales and Customer Success teams on product positioning, messaging, and updates.
• Partner with Product Management, Marketing, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns.
• Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s clinical programming leads to healthier outcomes and cost savings. 
• Partner with Sales to gather feedback on positioning and refine strategies based on market response.
• Partner with Customer Success to develop case studies, testimonials, and success stories.
• Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements.

We’re looking for you to bring:

• 8+ years of experience in Product Marketing or related roles (Growth Marketing, Strategy, Product Management, Copy)
• B2B go-to-market experience - within healthcare is a plus
• Creative storytelling skills - the ability to quickly connect with an audience and to distill complex concepts into simple, intuitive, and compelling narratives
• Ability to quickly learn new material and understand data
• Commercial mindset and high energy to win new business
• Preferred - experience in healthcare
• Must be located in New York City, DC, Boston, Chicago, San Francisco, or Seattle

For candidates in NYC, CA, or CO, the salary range for this role is $140,000 - $170,000 per year. You may also be entitled to receive stock options, and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.  per year. You may also be entitled to receive stock options, and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. 

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. This role is exclusively open to candidates in these locations. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

This role requires active work authorization in the US.