Full-Time
Posted on 8/12/2025
Advertising agency delivering immersive brand experiences
$125k - $165k/yr
Los Angeles, CA, USA
Hybrid
LA-based role; requires presence in office on Tuesdays; hybrid arrangement.
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Giant Spoon is an integrated advertising agency that focuses on creating unique, immersive brand experiences. It combines advertising, experiential marketing, and strategic brand development to deliver end-to-end campaigns—from concept to execution—for clients across many industries. Its core product is the design of “brand universes,” immersive experiences built from cultural insights and creative strategies, intended to engage target audiences across multiple touchpoints. The company differentiates itself by blending deep cultural understanding with hands-on experiential work, operating as a multidisciplinary team to ensure consistency and impact across campaigns. With offices in New York City and Los Angeles, Giant Spoon aims to help brands stand out in crowded markets by delivering bold, cohesive experiences that resonate with consumers and strengthen brand identity.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
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Hybrid Work Options
Wpromote's acquisition of Giant Spoon promises to bring bold creativity and proven performance into one frictionless client experience.
Wpromote has acquired Giant Spoon, creating a 700+ person agency combining strategy, creative, tech, media, and performance marketing. The new entity, Wpromote x Giant Spoon, will be led by Wpromote CEO Andrea Bendzick, with Giant Spoon's co-founders joining the executive team. The acquisition aims to integrate creative and brand strategy with Wpromote's tech platform, Polaris IQ, to enhance media strategies and customer insights. Financial terms were not disclosed.
Monica Herman Shortlisted for Experiential Executive of the Year at ADWEEK Experiential Awards; Giant Spoon's Second Shortlist for Walmart The Shoutout. Giant Spoon Receives Second ADWEEK Experiential Awards Shortlist for Walmart The Shoutout Giant Spoon agency won two shortlist nods from the ADWEEK Experiential Awards this week, including Monica Herman for 'Experiential Executive of the Year' and Walmart The Shoutout receiving a shortlist in 'Experiential Activation by Retail Brand.' The two shorlist nods are related as Herman led efforts on The shoutout, which was Winner of the Ex Award for Best Multicultural Experience. "The Shoutout" invited festival attendees nationwide to "become megaphones for the Black creators they love." Herman's expertise was notable this year in multple experiential activations. Building off the success of The Shoutout, Walmart and Giant Spoon launched Meg Thee Stallion's swimwear line with a fan activation that well-surpassed Walmart's organic social benchmarks for the first time since 2023. Additional significant wins for Herman in experiential include Gold Cannes Lions-winning HBO Max's "Raise Your Banners" and Google Play's Loyalty Experiences AOR. Monica Herman Shortlisted for 'Experiential Executive of the Year' at ADWEEK Experiential Awards
Berger joined Giant Spoon as Chief Media Officer in August 2023 from Chief Investment Officer of GroupM's Essence Mediacom.
Ritual Vitamins partnered with Giant Spoon to create a category-defining, subversive, integrated campaign