Full-Time
Product Marketing Specialist
Posted on 2/27/2024
Secure communication platform for financial professionals
Junior
Belfast, UK
- Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree preferred.
- 2+ years experience in a similar role, with a track record of successfully launching products/services to market.
- Understanding of marketing principles and go-to-market strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with different teams globally.
- Analytical mindset with the ability to gather and interpret data to drive decision-making.
- Experience in Financial services is a plus.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Support & manage comprehensive go-to-market strategies for new product launches, including market analysis, positioning, messaging, and launch campaign mapping & asset creation.
- Collaborate with product management to understand product features, benefits, and target customer segments.
- Lead the creation of marketing collateral, sales enablement materials, and other assets to support go-to-market initiatives.
- Collaborate with the wider marketing team to execute multi-channel marketing campaigns, including digital marketing, events, PR, and advertising.
- Work closely with sales teams to ensure alignment on messaging and provide training and support on new product offerings.
- Monitor and analyze market trends, competitor activities, and customer feedback to refine go-to-market strategies and tactics.
- Measure and report on the effectiveness of go-to-market initiatives, including ROI analysis and key performance metrics.
Symphony Communications provides a secure and compliant collaboration platform for financial professionals, offering encrypted chat, cloud-based voice collaboration, and video conferencing integration to streamline financial transaction workflows and enable omnichannel interactions. The platform's core capabilities include secure bilateral and multilateral real-time chat, file-sharing with built-in security and compliance, leveraging encrypted chat, cloud-based voice collaboration, and video conferencing integration technologies.
Company Stage
Series E
Total Funding
$742.5M
Headquarters
New York, New York
Founded
2014