Media Associate

The Role:

You'd support Web Summit’s media and communications team in building relationships with
Chinese journalists and media organisations, particularly across Mainland China, Hong
Kong, Taiwan and other Chinese-speaking markets.

The ideal candidate is a bilingual PR/media professional who understands both Chinese and
Western media, can build relationships with journalists, identify stories that will resonate with
Chinese audiences, and turn Web Summit's speakers, partners, startups and technology
stories into coverage.

Who you are:

Native Mandarin Speaker - you are fluent, comfortable and confident in
communicating in both Mandarin and English.
You have a strong understanding of the Chinese media landscape and the Chinese
technology/business ecosystem.
You’re familiar with platforms such as WeChat, Weibo, Douyin, Xiaohongshu, Zhihu
and other Chinese social media platforms, and are comfortable creating compelling
Chinese-language posts, short-form video concepts, social campaigns and editorial
content.
You’re creative, confident and articulate: a clear communicator with excellent
presentation and interpersonal skills
You’re an adaptable and resourceful individual who can work to tight deadlines under
pressure
You’re a strategic thinker with a proven track record of planning, executing and
evaluating activity on a long-term basis
You’re an excellent team player, but with the ability to work on your own initiative
You’re confident using AI tools and data to help manage and focus your work
You have previous experience dealing with media - as a journalist, or in relevant PR
or marketing functions.
You have a strong attention to detail in everything you do
You have a proven track record of achieving targets.

What you’ll do:

• You’ll identify compelling stories, build relationships with journalists, coordinate
  media opportunities and help position Web Summit, its speakers, partners, investors
  and startups within the Chinese media ecosystem
• You’ll combine excellent communication skills with strong news judgement, cultural
  awareness and an ability to work at pace in a global events environment
• You’ll develop relationships with China’s leading media, influencers, creators, and
  relevant communities, and ensure they attend our events
• You’ll manage content for WeChat, Xiaohongshu, Weibo, Douyin, Bilibili and other
  relevant channels
• You’ll take ownership of a number of content stages and tracks, becoming an expert
  on the media outlets and individuals who report on those tracks
• You’ll use AI and data tools to ensure maximum efficiency, while maintaining
  immaculate records on Salesforce
• You’ll have the drive and ambition to convince world-renowned media professionals
  to speak at our events, or chair talks with other high-profile speakers
• You’ll develop and execute coverage planning strategies with top-tier media outlets
  and individuals before our events

Benefits and perks:

- Subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6% (Irish-based only)
- A dedicated in-house L&D department, with access to workshops, online learning and
resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for
employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year