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Full-Time

Senior Product Marketing Manager

Growth

Updated on 7/16/2024

DailyPay

DailyPay

501-1,000 employees

Provides on-demand employee wage access

Data & Analytics

Compensation Overview

$145k - $194kAnnually

+ Equity Ownership + Life Insurance + Disability Insurance + 401K with Company Match

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • 5+ years of Product Marketing, Growth or Management Consulting experience
  • 3+ years of Product Marketing experience bringing products to market
  • Experience in B2B SaaS, Payments
  • Excellent time management, prioritization and project management skills
  • Demonstrated writing, communication & critical thinking skills
  • Flexibility to learn on an accelerated curve and adapt quickly to changing needs
  • Fiercely collaborative, driven and ambitious
Responsibilities
  • Product Growth - Partner with product managers, marketing teams, design teams and others to identify opportunities to grow program adoption among employees test, learn and iterate
  • Product CMO/CRO - Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement
  • Planning & Execution – Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle
  • GTM Strategy & Launch – Launch new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople
  • Product Messaging & Positioning – Build product positioning, messaging and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
  • Personas - Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
  • Enablement – Work with the Enablement teams to provide the field the information that helps salespeople sell more effectively, success managers grow portfolios more effective, and support support more effectively
  • Voice-of-the-Customer – Build a deep understanding of our customers and Dailypay’s value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels

As a frontrunner in providing real-time access to earned wages, this company has carved a niche in enhancing financial wellness for employees by enabling them to access their earnings before the official payday. The firm supports both employees and employers with a robust platform that delivers strategic insights into pay management, which assists in strengthening workforce engagement and improving employer-employee relations. This focus on financial health and commitment to innovative pay solutions makes it an outstanding work environment for those interested in pioneering positive changes in financial services and employee satisfaction.

Company Stage

Series D

Total Funding

$1.4B

Headquarters

New York, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

7%

1 year growth

16%

2 year growth

-5%

Benefits

Competitive Pay

Stock Options

401(K) with 4% match

Unlimited PTO

Medical, Dental & Vision Plans

Daily Seamless Credit

Free LinkedIn Learning

Annual Learning Stipend

DailyPay for DailyPay