Freelance Copywriter

Primary Location: Canada-Ontario-Toronto

DESCRIPTION

At Weber Shandwick, we believe that being open, aspirational and entrepreneurial is what it takes to engage people and deliver impactful, award-winning work in a rapidly-changing environment.

Our journey to-date might surprise you. Weber Shandwick long has been known as one of the most highly-regarded PR agencies in the world. But now, we also lead social, digital and traditional advertising assignments for some of the world’s most enduring companies and social causes.

Weber Shandwick Canada boasts an impressive list of awards, including PRovoke Canadian Agency of the Year (2021), IABC Canadian Large Agency of the Year (2019, 2020,2021 + 2024) and CPRS Canadian Creative Campaign of the Year (2019, 2020 & 2021). We also offer one of the most exciting client list of any agency in the country including McDonalds, OLG and Mondelez (OREO). But we’re still just getting started. We’re creatives, makers, producers, designers, strategists and technologists who love to unite around ideas with the ability to transcend culture.

POSITION PROFILE

We are seeking a Copywriter with strong earned, social and conceptual expertise to support our creative team on a freelance basis. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. They need to be obsessive about big ideas and crafting stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

ABOUT WEBER SHANDWICK 

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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