Full-Time

Freelance Copywriter

Posted on 5/31/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications agency leveraging technology

Consulting
Social Impact

Mid

Toronto, ON, Canada

Required Skills
Social Media
Journalism
Marketing
Requirements
  • 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
  • Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
  • Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
  • Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches)
  • Bonus Skills: blogging, journalism, social community management
Responsibilities
  • Crafting stories and building brands through campaign level thinking and execution
  • Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
  • Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
  • Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space
  • Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
  • Presenting ideas and production-ready executions to internal and external stakeholders
  • In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, LinkedIn and YouTube
  • Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
  • Ensure all creative adheres to existing brand guidelines and social media best practices
  • Responsible for editing and proofing materials during all project phases
  • Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

Weber Shandwick is an earned-first global communications agency that leverages a range of communication technologies and methods to deliver impactful results for its clients.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

New York, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%