Full-Time

Marketing Optimization and CRO Analyst

Posted on 9/16/2024

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Enterprise Software
Education

Junior, Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Power BI
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field (Master’s degree preferred).
  • Proven experience as a CRO Analyst, Web Analyst, or similar role, preferably in the healthcare or ed-tech industry.
  • Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis and reporting.
  • Experience with voice-of-customer solutions and methodologies to gather user insights and feedback.
  • Knowledge of CRO techniques such as A/B testing, multivariate testing, and funnel optimization strategies.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Effective communication skills, with the ability to present complex information clearly and persuasively to stakeholders.
  • Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
  • Proficiency in Microsoft Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI) is a plus.
Responsibilities
  • Utilize Healthcare web analytics and voice-of-customer solutions to analyze e-commerce user behavior and identify opportunities for conversion rate optimization (CRO).
  • Keep track of Healthcare KPIs and performance metrics to measure the effectiveness of channel marketing initiatives and campaigns.
  • Collaborate with key stakeholders to identify market trends, competitive insights, and growth opportunities within the EdTech industry.
  • Implement sophisticated CRO techniques, including multivariate and split testing, to optimize landing page performance and increase funnel conversions.
  • Lead A/B testing and multivariate testing initiatives for campaigns and channels to drive continuous improvement in conversion rates and user experience.
  • Conduct data analysis, prepare detailed reports, and provide actionable insights to measure campaign effectiveness and CRO tests. Present findings and recommendations to partners, vendors, and stakeholders.
  • Lead strategy discussions and manage projects related to reporting, advanced insights, incrementality and testing, attribution, and audience management.
  • Develop and present regular reports and dashboards that track the effectiveness of marketing activities and CRO tests to the Healthcare Marketing Teams.

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

4%

1 year growth

0%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for online learning due to remote work trends benefits Colibri Group.
  • Partnerships with universities expand Colibri's reach and offer accredited programs.
  • Strategic acquisitions, like TRC Healthcare, enhance Colibri's educational offerings.

What critics are saying

  • Increased competition from low-cost platforms could erode Colibri's market share.
  • Technological advancements may require costly updates to Colibri's SaaS platform.
  • Integration challenges from acquisitions may distract from Colibri's core operations.

What makes Colibri Group unique

  • Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
  • The company leverages a proprietary SaaS platform for high-quality educational content delivery.
  • Colibri Group holds 640 state and federal approvals, ensuring regulatory compliance of its courses.

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