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Full-Time

Marketing Optimization and CRO Analyst

Confirmed live in the last 24 hours

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Education
Enterprise Software

Junior, Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Power BI
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field (Master’s degree preferred).
  • Proven experience as a CRO Analyst, Web Analyst, or similar role, preferably in the healthcare or ed-tech industry.
  • Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis and reporting.
  • Experience with voice-of-customer solutions and methodologies to gather user insights and feedback.
  • Knowledge of CRO techniques such as A/B testing, multivariate testing, and funnel optimization strategies.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Effective communication skills, with the ability to present complex information clearly and persuasively to stakeholders.
  • Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
  • Proficiency in Microsoft Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI) is a plus.
Responsibilities
  • Utilize Healthcare web analytics and voice-of-customer solutions to analyze e-commerce user behavior and identify opportunities for conversion rate optimization (CRO).
  • Keep track of Healthcare KPIs and performance metrics to measure the effectiveness of channel marketing initiatives and campaigns.
  • Collaborate with key stakeholders to identify market trends, competitive insights, and growth opportunities within the EdTech industry.
  • Implement sophisticated CRO techniques, including multivariate and split testing, to optimize landing page performance and increase funnel conversions.
  • Lead A/B testing and multivariate testing initiatives for campaigns and channels to drive continuous improvement in conversion rates and user experience.
  • Conduct data analysis, prepare detailed reports, and provide actionable insights to measure campaign effectiveness and CRO tests. Present findings and recommendations to partners, vendors, and stakeholders.
  • Lead strategy discussions and manage projects related to reporting, advanced insights, incrementality and testing, attribution, and audience management.
  • Develop and present regular reports and dashboards that track the effectiveness of marketing activities and CRO tests to the Healthcare Marketing Teams.

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a user-friendly Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs to help professionals maintain their credentials. The company stands out by combining subscription services with one-time course purchases, ensuring a diverse range of educational options. Colibri Group aims to deliver accessible and comprehensive learning resources that support career advancement for its clients.

Company Stage

Private

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

5%

1 year growth

1%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Strategic acquisitions, such as TRC Healthcare and Becker Professional Education, expand Colibri Group's market reach and enhance its educational offerings.
  • Partnerships with reputable institutions like The University of Tulsa and Buffini & Company bolster Colibri's credibility and provide students with valuable licensure preparation and career support.
  • The company's impressive metrics, including 5 million alumni and 1 million students per education cycle, indicate strong market presence and growth potential.

What critics are saying

  • The highly competitive online education market requires continuous innovation to maintain Colibri Group's market position.
  • Integration challenges from multiple acquisitions could strain resources and affect the company's operational efficiency.

What makes Colibri Group unique

  • Colibri Group's focus on licensed professionals across multiple industries, including real estate, healthcare, and financial services, sets it apart from competitors who may specialize in only one sector.
  • Their proprietary SaaS platform offers a seamless and user-friendly learning experience, which is highly praised by users and differentiates them from other online education providers.
  • The company's extensive regulatory approvals and partnerships with institutions like The University of Tulsa ensure that their courses meet high standards and provide real career advancement opportunities.