Senior Product Marketing Manager

When AI starts making supply chain decisions breaking through the long tail: how agentic AI is rewriting the economics of order automation. Brian Zirbes May 18, 2026 Most order digitization initiatives stall before full coverage. Orders still arrive through email, PDFs, and inconsistent formats, forcing manual intervention even after initial automation gains Every supply chain leader driving order digitization at scale eventually hits the same wall. High volume partners with standardized formats justify onboarding investment, but further down the long tail, the onboarding cost per unit ROI results in diminishing returns. Low volume partners with variable document formats demand similar investment as your largest partners, and the return per onboarding shrinks with every step. Its 2026 R1 release introduces a new approach to scaling order digitization. Elemica introduces agentic AI-powered self-service onboarding for unstructured document extraction, changing the cost curve for expanding automation coverage. Additionally, Elemica, Inc extended enhancements across the full order ingest to ERP pipeline: onboarding, extraction, enrichment, and field-level accuracy measurement for continuous optimization. The result is an orchestrated customer order flow that connects directly into fulfillment and invoicing processes, along with structured, AI-ready execution data generated at the source. What's new in R1. * Self-service partner onboarding for customer order documents * AI-assisted extraction inference for unstructured and variable formats * Field-level visibility into automation performance * Conversational AI for natural language data exploration * Continuous optimization through Elemica Insights Clients can onboard partners in hours instead of weeks, achieve >95% touchless processing, and clearly identify what is preventing automation and why. The long tail problem: why traditional onboarding hits diminishing returns. In a traditional onboarding model, every new trading partner's document requires a configuration cycle. Analyze the layout, configure extraction, validate, and push to production. Whether that partner sends one order per week or one hundred, the setup cost is roughly the same. For high volume partners, the payback is immediate. But further into the long tail, each onboarding becomes harder to justify. The fixed cost doesn't scale down, but the transaction volume does. Organizations stop expanding automation, leaving significant order volume to manual processing leaving significant order volume to manual processing, increasing cycle times and error risk. Agentic AI: self-service onboarding that scales. Its 2026 R1 release introduces a unique approach. Its new self-service onboarding capability leverages agentic AI to infer extraction templates from PDF text and image-based purchase orders, enabling clients to expand supply chain digitization directly. When onboarding a new purchase order document format, an AI agent analyzes the document structure and generates an extraction template with a human in the loop. From there, testing and refinements to the template -via the Document Extraction Tool's self-service interface - are accessible with full transparency into how the agent mapped each field. Elemica supports a hybrid extraction architecture: deterministic, rules and template-based extraction for high volume structured documents and optional use of a probabilistic fallback mechanism leveraging GenAI mapless extraction for low volume, variable documents. How self-service onboarding works. * Document received (PDF, image, or structured format) * Extraction template inferred and refined * Data validated and enriched * Order submitted into ERP * Performance tracked for continuous improvement The self-service toolkit. Self-service onboarding is an orchestrated set of capabilities that ensure clients can maximize supply chain digitization independently and confidently. The Document Extraction Tool self-service capabilities are now fully released in production. Controlled handover of template ownership enforces role-based access controls and protects configuration integrity across client managed, hybrid, and managed service models. Document routing rules give clients control over which documents are extracted and which get ignored, with replay testing that simulates any changes to rule updates against historical flows before promoting to production. Optical Character Recognition (OCR) support extends the self-service tool to image-based PDFs, including scanned documents and faxed purchase orders. With Order Change support added as well, With Order Change support added, the framework now supports both unstructured order creation and order changes. Orchestrating the customer order flow: removing bottlenecks at every stage. Elemica, Inc approached this release with a theory of constraints mindset: map the entire order ingest to ERP flow, identify any potential bottlenecks at each stage, and remove constraints through the order create and update processes. The pipeline starts with document extraction, where agentic AI and self-service tooling eliminate the onboarding bottleneck. Documents then flow into the Capture layer, where order data is validated, enriched, and prepared for submission. From the Capture layer, clean order data is routed into the ERP for execution. Performance metrics then flow back into the Elemica Insights dashboard, closing the feedback loop and showing whether the pipeline is delivering touchless results down to the field level. Order automation pipeline. * Document ingestion * Data extraction and mapping * Validation and enrichment * Submission to ERP * Performance feedback via Elemica Insights Field level visibility: identifying why orders are not touchless. Getting documents extracted is only half the story. Are the extracted fields accurate enough to flow through to the ERP without human intervention? Previously, reporting focused on submission status: auto submitted versus manually submitted. That tells you whether an order made it through, but not why correction was required. With 2026 R1, Elemica now tracks which fields were modified by users during review and surfaces that data in the Elemica Insights dashboard to pinpoint opportunity areas for fine tuning and optimization. The newly introduced Insights business intelligence chatbot, known as Auto Answers, adds a conversational analytics layer on top of this data where users can query their automation data using natural language and receive contextualized responses accompanied by supporting data visualizations. Closing the loop: the orchestrated optimization cycle. These are not isolated features. Together, they form an optimization cycle that continuously improves touchless order rates. As a client or Elemica onboards a new partner's documents through self-service extraction. The extracted data flows through Capture and Enrich layers. Field modification data feeds into the Insights Dashboard. The team identifies which fields are driving corrections, refines the extraction template, promotes the change after replay testing, and monitors the impact in future reports. Extract -> Process -> Measure -> Optimize -> Repeat. All within the platform, all governed and scalable. Each cycle makes the next one faster and more precise. What this means for your business. The value of this release is the compounding effect of an orchestrated pipeline where each stage reinforces the next. Self-service onboarding means clients can expand automation to partners that were previously uneconomical, unlocking order volume stuck in manual processing. Field level visibility means the team can see the specific fields preventing touchless flow and address them directly. And because this operates as a connected, continuously improving system, every optimization compounds: better extraction leads to fewer corrections, faster cycle times, and more capacity to onboard the next partner. The bottom line: lower cost to automate, faster time to value, higher touchless rates, and a clear path to continuous improvement. Driven by data, not guesswork. Getting started. The 2026 R1 release notes can be accessed via the Elemica support portal here. To learn how these capabilities can impact your environment, reach out to your Elemica Account Manager or contact Elemica, Inc at https://elemica.com/contact/ Like what you see? Share with a friend. Brian Zirbes VP, Product Management, Elemica

Al Mahar Holding: the final list of Candidates for board membership. April 06, 2026, 06:41 AM Al Mahar Holding Company Doha - Al Sharq Al Mahar Holding Company announced the final list of candidates for board membership, approved by regulatory authorities for the period 2026-2028: First: Candidates for the category of independent members: Mr. William Dennison, retired from the position of Senior Vice President and General Manager for Europe at Elemeeka (supply chain solutions), with nearly 50 years of experience in the industrial and automation field, including oil and gas, liquefied natural gas, refining, and petrochemicals. Mr. Sultan Al Amadi, retired director, Civil Engineering and Infrastructure Department - Qatar Energy, with thirty-three years of experience, most of it in project management and construction. Mr. Saleh bin Rashid Al Masoud Al Athuba, CEO and owner of Al Masoud Group, an expert in industrial project management, focusing on providing technical expertise and consultations for industrial, commercial, and service projects. Second: Candidates for the employee representative seat: Mr. Bozehokal Sunil Kumar, Chief Risk Officer at Al Mahar Holding Company.