Lead Brand Designer

⚠️ Please read first

• This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.

• You must be based in the Bay Area or willing to relocate before starting.

• We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.
  

About the role

We're looking for a Brand Designer to join our Experience team and define how the world experiences our brand. This role sits at the intersection of brand, product, and marketing - you'll craft the brand identity, language and personality that makes our complex AI company feel trustworthy, approachable, and magical. As an early team member, you'll have outsized impact on shaping our visual identity, and influence how our product sounds, speaks, and manifests its personality across every touchpoint. This is a rare opportunity to build-up and evolve a brand still in its infancy for a product that's redefining how humans collaborate with AI.

Heads-up: while we don’t use seniority titles at Wordware, this role is intended for designers with 5+ years of experience who are already operating at a Senior, Staff, or Principal level.

What you'll be doing:

You'll be crafting a brand that builds trust and conveys reliability and magic - this role goes far beyond logos and color palettes.

• Develop a cohesive brand identity that can evolve and captures who we are and what we stand for

• Developing comprehensive guidelines that unify our product, website, marketing, and every touchpoint

• Designing visuals that make complex AI concepts instantly understandable

• Supporting product designers to ensure visual consistency across all surfaces

• Building brand systems that work across digital and physical mediums

• Rapidly iterating based on real stakeholder feedback and market response

• Finding innovative ways to weave brand expression throughout the product experience

• Spinning up web pages for launches, campaigns, and company initiatives

• Be a key part of shaping how our AI assistant speaks, sounds, and presents itself to users

You should probably:

This role requires someone who can balance systematic thinking with creative execution in a fast-paced environment.

• Have proven experience building brands from scratch or significantly evolving existing ones

• Bring both in-house and agency experience to understand different working styles

• Comfortable with visualizing complex concepts with clarity and appeal

• Navigate ambiguity comfortably and derive thoughtful outcomes from minimal direction

• Work effectively with opinionated stakeholders, translating their vision into reality

• Balance aesthetics with functionality for both technical and non-technical audiences

• Master fundamental design principles: typography, hierarchy, visual communication

• Be proficient with modern web tools (Webflow, Figma, or similar) to ship quickly

• Think strategically about brand integration across all business aspects

• Effectively manage project pipeline and priorities while maintaining high quality standards

• Have a portfolio demonstrating systematic brand thinking, not just beautiful executions

If you have:

These capabilities would make you exceptionally suited for our AI-native team.

• Experience as a generative creative director, producing consistent AI-generated assets across Midjourney, DALL-E, Sora, and similar tools

• Strong prompt engineering skills for maintaining consistent voice, tone, and visual style for content

• Ability to set up and execute social media campaigns that amplify brand presence

• Skills in motion design, video production, or audio production

• Experience in product design that helps bridge brand and product teams

• Experience building brands for technical products that achieved mainstream adoption

• Track record of creating visual languages for emerging technologies

• Copywriting abilities that complement your visual design skills