Comms & PR Lead
Posted on 3/7/2023
INACTIVE
Retool

201-500 employees

Internal tooling software
Company Overview
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
B2B

Company Stage

Series C

Total Funding

$141.1M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

3%

1 year growth

-2%

2 year growth

82%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
  • 10+ years of experience in PR and Communications in tech companies, with at least 4 years of in-house experience
  • Strong book of reporter relationships, especially those that cover software and devtools; a proven track record of securing corporate and product coverage
  • Ability to think strategically and develop creative solutions to complex problems
  • Strong project management skills; prioritize and manage multiple projects simultaneously
  • Ability to work collaboratively with cross-functional teams, such as engineering, DX, and other marketing functions
  • Excellent written and verbal communication skills
Responsibilities
  • Develop and implement a comprehensive PR and Communications strategy that aligns with our business goals and elevates Retool's awareness and cache
  • Build relationships with key journalists and media outlets to secure coverage for Retool in top-tier publications
  • Create engaging content, including press releases, blog posts, and thought leadership articles, that highlights Retool's unique value proposition
  • Bring a passion for storytelling and creating compelling narratives out of thin air; everything from an interesting customer use case to a data insight to spotlighting a unique approach
  • Use your technical fluency to translate complex ideas to multiple audiences - whether that's more traditional outlets or through analysts or the new guard of newsletters, podcasts, etc
  • Collaborate closely with our executive team, engineering organization to identify new product features and use cases that can be used to craft compelling stories about Retool's impact on the industry
  • Work closely with the Marketing and DX teams to develop and execute integrated campaigns that amplify Retool's message
  • Monitor and analyze media coverage to measure the impact of our PR and Comms efforts and adjust our strategy as needed
  • Stay up-to-date on industry trends and best practices to continually improve Retool's PR and Comms efforts
  • Manage external PR agencies and freelancers, as needed