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LeoVegas extends proprietary sportsbook strategy to UK brands. LeoVegas has rolled out its Tiger sportsbook across three UK brands, adding local features after launches in Denmark, Brazil and Sweden. by Renata Kovacs - Monday, August 10th, 2026 5:42 LeoVegas Group has launched its proprietary Tiger sportsbook in the UK, deploying the platform across three of its brands: LeoVegas, BetUK and BetMGM. The launch is the fourth market rollout since Tiger debuted in Denmark. The UK deployment follows earlier launches in Brazil and Sweden, according to iGaming Business. The phased rollout has extended for more than a year since the Denmark debut, with each market deployment providing feedback for further platform refinement. Tiger is built on technology acquired from Tipico's US sportsbook and casino platform in 2024. The acquisition brought LeoVegas the underlying technology as well as Tipico's management and trading teams, accelerating the group's move towards operating a proprietary sportsbook rather than building the capability entirely in-house. LeoVegas Group has described the UK launch as a significant step in its two-year effort to build a proprietary sportsbook. The UK is one of the world's most competitive regulated betting markets, and the rollout gives the group an opportunity to offer a product tailored to local player preferences and regulatory requirements. Product features and local tailoring. Tiger's UK offering includes enhanced odds boosts, a partial cash-out function and a flexible combination-bet product known as flex combi. The features form part of an approach designed to adapt the sportsbook for UK customers and regulatory requirements rather than simply applying the same product in every market. The launch takes place in a saturated and regulated UK sports-betting environment, where operators seek to differentiate their products through technology, pricing, features and user experience. Proprietary technology gives LeoVegas greater control over the development and adaptation of its sportsbook across markets. MGM Resorts International has indicated that the Tipico-derived technology is intended to support LeoVegas Group's international brands, with exceptions for territories exclusively tied to the BetMGM joint venture with Entain in North America. The UK rollout across LeoVegas, BetUK and BetMGM reflects that broader integration strategy. Renata Kovacs has spent the better part of a decade following the regulatory shifts and licensing battles that define how gambling markets open, close, and evolve across Europe and beyond. She came up through the legal and compliance side of the industry before shifting her focus to journalism and analysis, giving her a perspective that sits closer to the operator room than the press box. Her coverage tends to cut through the noise and get straight to what a regulatory change actually means for the businesses and players involved.

SBC Awards 2026 shortlist revealed ahead of Lisbon ceremony. July 26, 2026 SBC has unveiled the shortlist for the 13th SBC Awards, with Kanggiten leading the field on nine nominations ahead of the industry celebration at Lisbon's MEO Arena on 1 October. The ceremony, held during SBC Summit 2026, will honour outstanding achievements across 38 categories spanning operators, suppliers, payments, compliance, marketing and technology. Kanggiten leads this year's shortlist with nine nominations, followed by Betsson Group and Sportradar with seven nominations each. Kaizen Gaming secured six nominations, while BetConstruct AI, Evoplay, GR8_TECH, Playtech and Soft2Bet each received five. Commenting on the shortlist, SBC CEO and Founder Rasmus Sojmark highlighted the significance of the nominations: "Being shortlisted for the SBC Awards reflects the high standards and innovation that define our industry. Each year, the shortlist showcases both established leaders and emerging players making a real impact, which is what makes the awards so compelling." In the operator categories, Kaizen Gaming will aim to secure a third consecutive win in the Operator of the Year - Large category, competing against Codere Online, LeoVegas Group and Megapari. Betsson Group returns to defend its Casino Operator of the Year title, while 1xBet and NOVIBET once again feature among the nominees for Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. This year introduces separate Employer of the Year awards for operators and suppliers. On the supplier side, reigning champion SOFTSWISS is shortlisted alongside Alea, BETBY, GR8 TECH and Playtech. Operator nominees include Allwyn Hellas, Bally's and Parimatch. The Leader of the Year award will once again be kept confidential until the ceremony, with the winner announced live on the night. Within the payments and compliance categories, GeoComply will look to retain its Fraud & Compliance Solution of the Year title. The Payment Solution of the Year shortlist includes PayPal, Trustly, Worldpay and Yaspa, while MiFinity, OKTO Payments, Pay4Fun and Paysecure are recognised in the Payment Innovation of the Year category. Supplier categories account for 22 awards, covering areas such as casino content, sportsbook technology, data services, platforms and player acquisition. Sportradar will aim to defend its titles in Sports Data Product and Land-Based Betting & Gaming Product, while Optimove is once again shortlisted in both Marketing & Services Provider of the Year and Acquisition & Retention Partner. GR8_TECH will also look to retain its Platform Provider of the Year title, facing competition from EveryMatrix, Playtech, Soft2Bet, SOFTSWISS, Sportingtech and Sportradar. The ceremony will continue to spotlight emerging talent through four Rising Star awards across casino, sports betting and software innovation segments. In addition, SBC will host the Affiliate Leaders Awards on Wednesday, 30 September at the MEO Arena, recognising excellence in affiliate and performance marketing across companies, campaigns and individuals. The full shortlist is available on the SBC Awards website, with separate tickets required to attend the ceremony. Last update: 26 July 2026, 09:09 pm The AGBrief Editorial Team is a group of contributors living around the world that are connected to Asia Gaming Brief. They are active members in pursuing the sources of our news, making them reliable and accurate for our readers.