Growth Marketing Manager

Posted on 3/13/2023

Locations

Canada • Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Science

Marketing

Product Design

Requirements

5+ years of growth experience across international expansion, paid media, and organic growth vehicles (referral, affiliate, influencer, community)
Must have international expansion experience. Ideally in APAC and/or EMEA markets
Excellent communication and collaboration skills with experience influencing and working cross-functionally with Product Management, Design, Engineering, Data Science, Content Design, Lifecycle Marketing, Paid Media, and Web Marketing
Exceptional analytical and quantitative skills, with a natural creativity and curiosity to measure, test, learn, and iterate in order to get the best results possible
Experience using quantitative and qualitative insights and data to inform growth strategy, prioritization, and roadmap development
Strong written and verbal communication skills with ability to develop consumer-facing messaging and positioning
Bachelor's degree or equivalent work experience

Responsibilities

Help build and execute growth strategy for the Dropbox's new product to achieve acquisition, activation/engagement/retention, and monetization goals
Develop onboarding & activation, monetization, and retention/churn prevention programs, including affiliate and referral programs, and in-product experiences in partnership with Product, Growth, and Marketing teams
Drive international growth by working closely with regional teams to develop culturally-relevant, local experiences
Partner with Influencer team to source, develop, and leverage customer advocates and encourage virality and build community as a channel to drive organic growth
Identify new product and growth opportunities to acquire, monetize, and retain users, leveraging user insights, product data, market trends, and growth best practices
Partner with Product, Design, Engineering, Data Science, Growth, Content Design, and Marketing to build experiments, product experiences, and campaigns that improve the funnel and drive growth globally
Test and learn across the funnel, driving experimentation and optimization across programs, campaigns, and in-product experiences

Role Description

As the Growth Marketing Manager, you will play a critical role in the driving growth for a new Dropbox product. Working at the intersection of Marketing and Product, you will optimize each stage of the funnel and help drive acquisition, retention, and monetization initiatives to grow the business. From developing best-in-class growth programs, to leveraging influencers and community, to scaling the product internationally, you will work on a wide breadth of projects that balance sustainable business growth with what’s best for our users. This role is ideal for a creative, data-driven marketer who’s passionate about leveraging marketing and product strategies to drive outsized impact with a highly collaborative team.

Responsibilities

Help build and execute growth strategy for the Dropbox‘s new product to achieve acquisition, activation/engagement/retention, and monetization goals
Develop onboarding & activation, monetization, and retention/churn prevention programs, including affiliate and referral programs, and in-product experiences in partnership with Product, Growth, and Marketing teams
Drive international growth by working closely with regional teams to develop culturally-relevant, local experiences
Partner with Influencer team to source, develop, and leverage customer advocates and encourage virality and build community as a channel to drive organic growth
Identify new product and growth opportunities to acquire, monetize, and retain users, leveraging user insights, product data, market trends, and growth best practices
Partner with Product, Design, Engineering, Data Science, Growth, Content Design, and Marketing to build experiments, product experiences, and campaigns that improve the funnel and drive growth globally
Test and learn across the funnel, driving experimentation and optimization across programs, campaigns, and in-product experiences

Requirements

5+ years of growth experience across international expansion, paid media, and organic growth vehicles (referral, affiliate, influencer, community)
Must have international expansion experience. Ideally in APAC and/or EMEA markets.
Excellent communication and collaboration skills with experience influencing and working cross-functionally with Product Management, Design, Engineering, Data Science, Content Design, Lifecycle Marketing, Paid Media, and Web Marketing
Exceptional analytical and quantitative skills, with a natural creativity and curiosity to measure, test, learn, and iterate in order to get the best results possible
Experience using quantitative and qualitative insights and data to inform growth strategy, prioritization, and roadmap development
Strong written and verbal communication skills with ability to develop consumer-facing messaging and positioning
Bachelor’s degree or equivalent work experience

1,001-5,000 employees

Website

Smart workspace & storage solutions

Company Overview

Dropbox’s mission is to design a more enlightened way of working with their custom-built storage infrastructure designed for a variety of needs. The company is committed to keeping life organized and keep work moving with their secure file sharing, collaboration, and storage solutions.

Benefits

Competitive medical, dental & vision coverage
Competitive 401(k) Plan with a generous company match & immediate vesting
Flexible Time Off/Paid Time Off
11 Company-wide PTO days
Volunteer time off and more
Life Insurance, Disability Insurance & Travel benefit plans
Perks Allowance
Parental benefits
Mental Health & Wellness benefits
Free Dropbox space for your friends and family

Company Core Values

Be worthy of trust
Sweat the details
Aim higher
We not I
"Cupcake image"