Full-Time

CRM Associate

Casino

Posted on 11/15/2024

BetMGM

BetMGM

Compensation Overview

$61.8k - $81.1kAnnually

+ Performance-based bonus

Entry, Junior

Jackson Township, NJ, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Experience of working in a marketing/CRM team would be beneficial but not essential.
  • Exposure to optimizing CRM techniques, segmentation, campaign planning is preferred.
  • Experience of working in a customer facing or customer servicing betting function will be helpful as you will understand the needs and demands of our customers.
  • Strong communication skills (verbal, written and presentation) with an inquisitive mindset will serve you well in this fast-moving function.
  • Organized and with a strong work ethic, you will be hungry to learn new skills and take on board evolving tasks and responsibilities.
  • You will possess an attention to detail that enables you to work accurately amidst fast paced guidelines and requests.
  • Ambitious and eager to learn with a focus on and interest in marketing, content, copywriting and communications.
  • Eager to drive continuous improvement, flexible to challenge issues/opportunities.
  • Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required.
Responsibilities
  • Responsible for daily campaign execution, manage customer communication through email, push notification and onsite channels to drive engagement and retention within the Casino vertical as outlined by the CRM Casino Manager.
  • Be the creative counterpart for the CRM Casino Manager to ensure promotions are relevant, engaging and from a business perspective sound.
  • Coming up with new concepts to drive customer retention for the Casino product.
  • Deployment of a reward strategy that will maximize customer retention and return.
  • Work with CRM systems and tools to ensure flawless delivery for all Customer Segments at all times.
  • Making sure campaigns have been thoroughly tested before presented to customers.
  • Working closely with the CRM Casino Campaign Manager to make sure deadlines are met.
  • Measure campaign performance and feedback results into the CRM Casino Manager.
  • Apply A/B testing approach to accelerate learnings and implement key learnings.
  • Ensuring that Customer Journeys are flawless, all hyperlinks work and there are no errors.
  • Together with the content creators maintaining the site to ensure we highlight the most relevant events/games for easy navigation for our players.
  • Other required duties assigned by the CRM Casino Manager.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

INACTIVE