Key Responsibilities

• Lead and enhance performance marketing initiatives, including paid search and targeted lower funnel paid social campaigns, to amplify e-commerce growth and optimize customer acquisition.
• Strategically manage and scale advertising budgets to align with sales targets and customer acquisition objectives, focusing on maximizing both spend and efficiency.
• Implement rigorous monitoring and optimization of campaign performance on a daily and weekly basis, with a strong emphasis on testing and data-driven adjustments to boost efficiency and effectiveness.
• Build and maintain strategic partnerships with key e-commerce platforms such as Google, Meta, Snapchat, and TikTok to leverage emerging tools and trends for brand advantage.
• Direct the email and SMS marketing programs, focusing on deepening customer engagement and driving revenue through optimized content and personalized communication strategies.
• Champion innovative approaches and continual testing to enhance revenue productivity and customer personalization, ensuring a relentless focus on first-order profitability and bottom-line health.

Qualifications

• BA degree in Marketing/Business or analytical emphasis. 
• Minimum 5 years of experience in Performance Marketing.
• Experience with Paid Search (Google Ads, Microsoft Ads, etc) and Paid Social (Facebook Ads, TikTok Ads, etc).
• CRM (Email marketing, SMS Marketing) experience required, including client segmentation, and targeting strategies. 
• Experience with Sales Channels (Google Merchant Center, TikTok Shop, etc.) and Data Feeds (Go Data Feed, Feedonomics, etc)
• Proficiency with Shopify, Google Analytics (GA4), Looker, and other analytics platforms.
• Proven track record of building and scaling acquisition campaigns with a focus on both conversions and efficiency.
• Excellent presentation, written, and verbal communication skills. 
• Strong project management and critical thinking abilities.