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Full-Time

Media Planner

Temporary

Posted on 7/23/2024

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

Education
Entertainment

Compensation Overview

$1.3kWeekly

Entry

Los Angeles, CA, USA

Requires in-office presence in Los Angeles, California, United States.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • Understanding of digital video advertising formats and strategies
  • Experience with Google Ads and Google Ad Manager
  • Interest in learning about paid media in children's entertainment space
Responsibilities
  • Support rapid growth clients
  • Coordinate with ad operations team for campaign launch needs
  • Assist with campaign tracking and communication
  • Collaborate with media operations team for strategies and reports
  • Analyze and deliver campaign reports
  • Identify opportunities for account improvement
  • Collaborate with Sr. Paid Media Manager for client strategies and reporting

Moonbug Entertainment creates and distributes content specifically for children, focusing on engaging and educational stories. The company produces popular shows like "Cocomelon" and "Blippi," which help children learn through songs and interactive adventures. Moonbug's content is available on various platforms, including YouTube and Netflix, allowing them to reach a broad audience. Unlike many competitors, Moonbug combines original content creation with a multi-platform distribution strategy, generating revenue through advertising, licensing deals, and merchandise sales. The goal of Moonbug is to captivate young minds and expand their worlds through high-quality entertainment.

Company Stage

Acquired

Total Funding

$257.8M

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Moonbug's expansion into live shows and new markets, such as Latin America and MENA, indicates strong growth potential.
  • Strategic hires and partnerships, like those with Riot Games and Taiwan Mobile, enhance Moonbug's capabilities and market reach.
  • The launch of new channels and content franchises, such as Moonbug Kids Literacy and VeeFriends, showcases the company's commitment to innovation and educational impact.

What critics are saying

  • The highly competitive nature of the children's entertainment market requires continuous innovation to maintain viewer interest.
  • Dependence on third-party platforms like YouTube and Netflix for distribution could pose risks if platform policies change.

What makes Moonbug unique

  • Moonbug's focus on both entertainment and education sets it apart in the children's content market, where many competitors prioritize one over the other.
  • Their multi-platform distribution strategy, including YouTube, Netflix, and Amazon Prime, ensures a broad and diverse audience reach.
  • The company's robust portfolio of popular shows like 'Cocomelon' and 'Blippi' provides a strong brand presence and loyal viewer base.

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