Senior GTM Instructional Design and Course Development

Job Responsibilities

• Instructional Design & Development:
• Design and develop sales training programs, including eLearning modules, instructor-led training, virtual training sessions, and blended learning solutions.
• Create engaging and interactive learning materials, such as presentations, videos, job aids, assessments, and simulations, tailored to various sales roles and skill levels.
• Apply adult learning principles and best practices in instructional design to ensure training effectiveness and retention.
• Content Creation & Management:
• Develop and maintain a comprehensive sales enablement content library, ensuring that all training materials are current, relevant, and aligned with sales strategies.
• Collaborate with subject matter experts (SMEs) and sales leadership to gather content, insights, and feedback for course development.
• Continuously update and refine training content based on feedback, industry trends, and changes in sales processes or tools.
• Program Delivery & Facilitation:
• Lead the delivery of training programs, including live workshops, webinars, and on-demand courses, to ensure a seamless learning experience for the sales team.
• Provide coaching and support to sales managers and reps in applying the skills and knowledge gained from training programs.
• Measure and analyze the effectiveness of training programs, using data-driven insights to make improvements and demonstrate the impact on sales performance.
• Sales Tools & Technology Integration:
• Work closely with the sales operations and technology teams to integrate sales enablement tools and technologies into training programs.
• Ensure that sales teams are proficient in using CRM systems, sales automation tools, and other relevant technologies to maximize productivity and effectiveness.
• Cross-Functional Collaboration:
• Partner with marketing, product, and sales teams to ensure alignment between training content and broader organizational initiatives, such as product launches, new service offerings, and go-to-market strategies.
• Collaborate with HR and learning & development teams to integrate sales enablement programs into the overall employee development framework.
• Project Management:
• Manage multiple instructional design projects simultaneously, ensuring timely delivery and adherence to quality standards.
• Set project goals, timelines, and budgets, and communicate progress to stakeholders regularly.
• Other duties as assigned

Required Qualifications

• 5+ years of experience in sales enablement, instructional design, or corporate training, preferably within a B2B sales environment.
• Proven experience in designing and developing effective sales training programs, with a strong portfolio of work samples.
• Proficiency in eLearning authoring tools (e.g., Articulate, Captivate), learning management systems (LMS), and multimedia production software.
• Strong understanding of sales processes, methodologies, and best practices, with the ability to translate complex concepts into clear, actionable training content.
• Excellent communication and presentation skills, with the ability to engage and inspire adult learners.
• Strong project management skills, with a track record of delivering projects on time and within budget.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Preferred Qualifications

• Bachelor’s degree in Instructional Design, Education, Business, or a related field. Master’s degree or relevant certification in instructional design or adult learning is a plus.
• Experience with sales enablement platforms and tools, such as Salesforce, Saleshood, or Seismic.
• Certification in instructional design or related areas (e.g., CPLP, CTT+).
• Experience in a SaaS or technology-focused sales environment.