Lonely Planet’sAdvertising Operations Specialistoversees global ad operations and campaign management for a variety of digital products for the Lonely Planet brands. You will identify and/or develop solutions to support ad trafficking and targeting, paid media strategy and optimization, campaign performance reporting as well as billing and inventory optimization across all ad serving platforms (GAM display, native, email, paid social). 

What You’ll Do:

• Manage trafficking & implementation processes to traffic, test, and maintain display, native, video, and mobile advertising campaigns within Google Ad Manager.
• Ensure quality assurance, review, test, and schedule campaigns in one or several third-party ad server platforms as needed. 
• Troubleshoot any ad creative issues that affect tracking, implementation, reporting or billing.
• Implement paid media strategy to drive traffic and engagement for sold campaigns across Facebook, Instagram, Twitter, TikTok, and other external traffic sources as needed.
• Own monthly invoice reporting, coordinating with Finance and Account Management teams to streamline billing processes for sold digital campaigns.
• Ensure campaigns deliver on pace and in full for revenue recognition and escalate issues with appropriate teams as needed. 
• Work collaboratively with Account Managers to recommend campaign optimizations, leveraging understanding of advertiser and product performance.  
• Collaborate with Product, Marketing & Creative Services teams to ensure ad ops and ad tech requirements are met for special projects.

What We’re Looking For:

• 2+ years of experience
• Ad serving/ad technology and analytics experience, including but not limited to Google Ad Manager (and other native/video/email ad servers), Operative.One or Boostr Order Management Systems, Moat & Adjuster reporting, paid media tactics, SEM and/or paid social advertising, Google Analytics
• Strong communication skills with the ability to work collaboratively with various teams, handling multiple projects and meeting tight deadlines under pressure
• Strong working knowledge of advertising sales and operations workflow and infrastructure
• Strong knowledge of advertising campaign metrics and research technologies
• Knowledge of HTML, Flash and JavaScript

Compensation:

• Cash Compensation Range: $60,000 - $75,000*
  • Note: actual salary is based on geographic location, qualifications, and experience.   

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Mental Wellness Benefits
• Tuition Reimbursement Program

Who We Are:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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