Full-Time

Performance Marketing Manager

Confirmed live in the last 24 hours

NerdWallet

NerdWallet

501-1,000 employees

Financial guidance platform for personal finance

Fintech
Financial Services

Compensation Overview

$85k - $138kAnnually

Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 3 to 4 years of experience in digital marketing with a focus on SEM.
  • Proficiency in Google Ads, Bing Ads, and other PPC platforms.
  • Strong data analysis skills with experience in spreadsheets and pivot tables.
  • The ability to manage multiple projects and collaborate across teams.
  • Strong communication skills and a data-driven mindset.
  • A bachelor’s degree in marketing or a related field.
  • Experience in the financial or tech industry is a plus!
Responsibilities
  • Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
  • Conduct keyword research and optimize ad copy for improved click-through rates (CTR) and conversions.
  • Collaborate across teams to align marketing efforts with business goals, contributing to our overall strategy.
  • Analyze campaign performance metrics (CTR, CPC, CPA) and provide actionable insights.
  • Execute A/B testing to drive optimization across campaigns and landing pages.
  • Stay on top of industry trends and algorithm changes to continuously improve performance.

NerdWallet helps individuals make informed financial decisions by providing resources and tools for comparing credit cards, mortgages, personal loans, and insurance. The platform is user-friendly, featuring calculators and educational content to simplify complex financial concepts. Unlike competitors, NerdWallet operates on an affiliate marketing model, earning revenue through partnerships with financial institutions while offering its services for free. The company's goal is to empower consumers to manage their finances better by providing clear and comprehensive information.

Company Stage

IPO

Total Funding

$67.1M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • NerdWallet's partnerships with companies like Empower and Monevo expand its service offerings, providing users with more financial options.
  • The launch of the NerdUp Secured Credit Card opens new revenue streams and enhances user engagement by offering tangible financial products.
  • Recognition through awards, such as the Best Mortgage Lender for VA Loans, boosts NerdWallet's credibility and attracts more users.

What critics are saying

  • Relying heavily on affiliate marketing could be risky if financial institutions change their commission structures or partnerships.
  • Entering the competitive banking sector with the NerdUp Secured Credit Card may stretch resources and divert focus from core services.

What makes NerdWallet unique

  • NerdWallet's user-friendly platform simplifies complex financial concepts, making it accessible to a broad audience, unlike competitors who may focus on niche markets.
  • Their affiliate marketing model allows them to offer free services while maintaining transparency and trust, setting them apart from fee-based financial advisory services.
  • The recent launch of the NerdUp Secured Credit Card marks NerdWallet's entry into banking, diversifying its offerings beyond financial guidance.

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Benefits

Health and wellness

Retirement support

True work-life balance

Career development

Employee resource groups

Employee engagement