Full-Time
Senior Manager/Manager
Corporate Partnerships, Penn State University
Playfly Sports
501-1,000 employees
Fandom-driven sports media and marketing technology
No salary listed
No H1B Sponsorship
State College, PA, USA
Hybrid
State College, PA or remote option exists; role includes on-site duties with frequent travel
 Sales & Account Management (1) |
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- Bachelor’s degree required
- Five years of direct sales experience in sponsorship sales/corporate partnerships within collegiate or professional sports
- Experience with integrated and “conceptual” sales
- Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
- Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
- Demonstrated professional sales presentation skills
- Ability to lift up to 50 pounds
- Frequent travel
- Be available for game days and evening athletic events and coaches shows
- Be available to travel for client presentations
- Assist in developing and executing a sales plan
- Identify potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national companies
- Work with Playfly Sports Properties and the university sports property VP of Corporate Partnerships to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
- Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals
- Create sales proposals and draft/negotiate contracts
- Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
- Entertain and cultivate sponsors in non-game related settings
- Prepare end-of-year recaps for sponsors
- Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
- Research sports sponsorship industry and stay current with relevant market trends and conditions
- Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories
- Prospect, meet, and close new and renewal corporate sponsorships
- Other job-related duties as assigned
Playfly Sports provides sports media, marketing, and technology services to professional, collegiate, and high school properties, helping teams, leagues, brands, and networks reach and monetize fans. Its approach combines sponsorship sales, content creation, and fan-engagement technology through a consultative, data-driven model called Fandom as a Service that works across linear TV, live streaming, and digital platforms. The company owns or activates multimedia rights for many properties and venues, enabling a full pipeline from content creation to sponsorship activation. Its goal is to help partners grow sponsorship revenue and deepen fan engagement across the sports ecosystem by expanding digital streaming and fan experiences.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Philadelphia, Pennsylvania
Founded
2020
Simplify's Take
What believers are saying
- Chris Marinak's March 2026 appointment scales tech integration from MLB digital platforms.
- Coastal Carolina MMR deal starts July 2026 amid record attendance and premium upgrades.
- Paragon acquisition March 2025 expands high school content and event capabilities.
What critics are saying
- NBA teams' reliance on Playfly ad sales fails if markets weaken post-Main Street collapse.
- Victory+, Fubo, DAZN low guarantees crush Playfly margins on 13 NBA teams.
- NBA 2027-28 streaming hub deploys Disney ad tech, eliminating Playfly intermediary role.
What makes Playfly Sports unique
- Playfly's 'Fandom as a Service' uses data-driven strategies to reach 85% of U.S. sports fans.
- 'Synthetic Network' aggregates local telecasts attracting national brands like Amazon across NBA teams.
- Exclusive multimedia rights span 31 colleges, 20 high schools, and 65 properties since 2020.
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Benefits
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Growth & Insights and Company News
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↑ 2%Coastal Carolina University and Playfly Sports enter into multimedia rights agreement. NEW YORK, N.Y. / CONWAY, S.C. - March 19, 2026 - Playfly Sports, the sports industry's leading revenue maximization company, today announced it has entered into a multi-year multimedia rights (MMR) agreement with Coastal Carolina University Athletics, beginning July 2026. As Coastal Carolina's multimedia rightsholder, Playfly will maintain an on-campus staff presence working alongside the athletic department to drive commercial revenue through innovative strategies and the development of new revenue streams. "Coastal Carolina University has consistently proven itself to be an out-of-the-box thinker when it comes to revenue generation and fan experience, like their introduction of all-you-can-eat concessions at football home games last season," said Christy Hedgpeth, President, Playfly Sports Properties. "This made Playfly the natural fit when it came time to choose an MMR partner - we will work hand-in-hand to innovate and drive new sources of revenue for CCU through sponsorship, premium, and hospitality opportunities." The agreement aligns with a period of measurable growth for Coastal Carolina Athletics. In 2025, Coastal Baseball posted a nation-leading 56 wins, captured Sun Belt Conference regular-season and tournament championships, and advanced to the Men's College World Series Finals. Football attendance has increased significantly over the past two seasons, with eight of the top 10 crowds in program history occurring during that span. Strategic facility enhancements across Brooks Stadium, Springs Brooks Stadium, the HTC Center, and St. John Stadium have expanded premium seating inventory and hospitality offerings, positioning the department for scalable commercial growth. Recent additions of new club seating areas, suites, and premium hospitality spaces across multiple venues reflect a long-term strategy centered on sustainable revenue expansion and enhanced fan experience. Beyond competitive and infrastructure growth, Coastal Carolina has generated national attention through innovative fan engagement initiatives and creative marketing activations. Combined with accelerating philanthropic support and rising community engagement, the department has built a strong foundation for sustained momentum. "This partnership is about unlocking the full potential of Coastal Carolina Athletics," said Coastal Carolina Vice President for Intercollegiate Athletics and University Recreation Chance Miller. "As college athletics continues to evolve, the programs that succeed will be the ones willing to think differently and use data, creativity, and new ideas to build sustainable revenue streams. Playfly brings the expertise, relationships, and innovative mindset to help us uncover new opportunities, connect brands with our passionate fan base, and continue building long-term momentum for our department." ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry's leading revenue maximization company and portfolio company of Access Holdings, drives growth for its partners across the sports ecosystem - including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S. sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, visit www.playfly.com.
COUNTRY financial(r) joins IHSAA to advance sportsmanship across Idaho in new partnership. BOISE, ID - COUNTRY Financial announced a new multiyear sponsor partnership with Idaho High School Activities Association (IHSAA), brokered by IHSAA Sports Properties, an extension of Playfly Sports. Taking effect this season, the partnership will see COUNTRY Financial become the presenting sponsor of the IHSAA Statewide Sportsmanship Campaign entitled 'A GEM State of Mind - Give Everyone Their Moment'. As part of this partnership, COUNTRY Financial will also proudly sponsor: * Give Everyone Their Moment Sportsmanship Contest, providing an opportunity for schools to vote for and win a $5,000 donation * Sportsmanship Team of the Tournament Program, recognizing the team who shows up and demonstrates strong sportsmanlike qualities * The newly created Coaches in the Classroom Program, recognizing coaches who go above and beyond to help all students and student-athletes achieve their best with a $500 quarertly classroom donation. "We are honored to be partnering with IHSAA to further encourage and recognize sportsmanship through various programs" said Cody Harmon, District Leader at COUNTRY Financial. "Our company's vision is to enrich lives in the communities we serve, and supporting local schools and athletes is one of the most meaningful ways we can make that vision a reality. We believe investing in these opportunities helps build stronger communities for the future." "We are honored to be partnered with a brand that truly cares about giving back to the community and working daily to enrich lives in the communities they serve," said Chad Williams, Executive Director of the IHSAA. "COUNTRY Financial is helping us elevate our incredible talent, giving them the spotlight and recognition they deserve." "This partnership puts forward the everyday heroes of our communities, and it's a gratifying feeling to see the work of multiple years come to life, especially when it's for a great cause," said Brandon Riley, General Manager of Playfly's IHSAA Sports Properties. "So many kids look up to their coaches as life mentors, so creating a partnership that highlights them and benefits youth sports is positive all-around."
Playfly Sports has appointed Chris Marinak as president, effective 2 March 2026. Marinak will oversee the company's three business divisions covering media, sponsorship, and advisory services, reporting to chief executive Craig Sloan. Marinak joins from Major League Baseball, where he served as chief operations and strategy officer during a 17-year tenure. At MLB, he led digital product innovation, including ticketing and data platforms, supporting over 100 million fans per season. The appointment comes as Playfly, a portfolio company of Access Holdings, continues double-digit revenue growth year-over-year. The company provides revenue maximisation services to sports partners. Marinak will focus on scaling technology integration and commercial growth across Playfly's partner network.
Hirings: man utd name CEO for new stadium, Playfly appoints president. Collette Roche will lead Manchester United's new stadium project, while MLB's Chris Marinak joins Playfly in a new leadership role. English soccer giants Manchester United have appointed Collette Roche to a new role within the club to lead their new stadium project. Roche will serve as chief executive for new stadium development, and the move formalizes her role in leading the club's participation in the Old Trafford Regeneration planning. She steps into the position following last Friday's official launch of the Old Trafford Regeneration Mayoral Development Corporation (OTR MDC) - which will oversee the project to build a new 100,000-seater stadium for Manchester United and regenerate the surrounding areas. In the role, Roche will report to the Premier League side's chief executive, Omar Berrada,, and represents the next step in the club's development plans. Berrada said of the appointment: "Collette has done a fantastic job leading the club's work to develop its ambition to build a new 100,000-seater stadium as part of the wider Old Trafford Regeneration. "As we start to accelerate our plans, we are delighted that Collette will now be totally focused on working to deliver this hugely important project." US tariffs are shifting - will you react or anticipate? Don't let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. In November, the club launched the next phase of consultation with supporters on the plans to build a new stadium and leave their current Old Trafford home. The existing stadium, which has been home to Manchester United for 115 years, will be demolished once construction is complete (projected to be 2030). The club initially announced their new stadium plans in March last year, outlining a project to build the biggest stadium in the UK - a new £2 billion ($2.59 billion) venue close to Old Trafford. Roche added: "Our aspiration is to create the best stadium in the world for the best team and fanbase in sport - guided by fans' input throughout the design and development process. We are committed to taking a consultative approach, ensuring our plans are shaped by fans every step of the way." The wider regeneration of the surrounding Old Trafford area could see the creation of 92,000 jobs and 17,000 new homes in Greater Manchester. Regeneration efforts will be led by a task force chaired by Lord Sebastian Coe. While the UK government has already voiced its support for the project, the specifics of funding have not been addressed. While the club have not revealed how the new stadium will be funded - they currently have debts of over £1 billion - Berrada said he is confident the project will attract investors. If the plans go ahead, the new stadium will surpass London's Wembley, which is currently the biggest stadium in the UK - with a 90,000 capacity (and is home to England's national soccer team) - in terms of overall capacity. The club has estimated that building the new grounds on club-owned land adjacent to Old Trafford can be completed within half a decade, with architects Foster + Partners tasked with construction. Meanwhile, sports media and marketing technology firm Playfly Sports has appointed industry veteran Chris Marinak as president. He will oversee Playfly's commercial operations, structured into three business divisions (media, sponsorship, and advisory and services). Marinak will take up the newly created strategic role within the Playfly leadership team on March 2 and report to chief executive Craig Sloan. On the appointment, Sloan said: "Sportcal is thrilled to appoint someone of Chris's caliber at this point in Playfly's growth trajectory. Chris has an impressive track record across the pro and college ecosystems, which I'm confident will further propel the work Sportcal do with and for its partners. "Chris is a high-integrity individual with full commitment to results, which aligns with the culture and values that we uphold at Playfly. With Chris's addition, we are well-positioned for our next phase of accelerated growth in such a dynamic industry, with the structure and leadership team fit for a modern sports organization." Most recently, Marinak was chief operations and strategy officer at Major League Baseball, where he had a 17-year tenure. Playfly said his expertise will "supercharge commercial growth, scaling, and integrating tech into the company's services at a deeper level." Marinak stated: "The sports world is undergoing substantial changes, and Playfly operates at the center of it all. Playfly's vision, platform, and leadership made this a natural next step for me. "The company's trajectory in only five years speaks for itself, and my goal is to keep pushing the envelope in terms of innovation using technology and data to enhance the experience of every fan across Playfly's vast network of partners."
Official website of Playfly Sports, the sports marketing, media and technology company driving digitally-based solutions.