Manager – Programmatic

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ’action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Addressable Activation department serve as Kinesso hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Manager level is tasked with the oversight of junior team members, ensuring that proper standards & process are followed for setup, QA, pacing, and optimization across a portfolio of assigned campaigns. You will also function as the primary point of escalation & advice for your direct reports, guiding their development and extending their skillsets. Successful applicants must have a strong familiarity with the ad tech landscape and deep expertise with a variety of client KPIs and buying platforms. Examples include DV360, The Trade Desk, Amazon DSP. 

• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts.
• Assumes full ownership of programmatic programs from ideation and planning, execution, analysis, and optimization.
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver innovative solutions for clients.
• Keeps management apprised of opportunities, potential risks and other key nuances which affect the health of marketing initiatives.
• Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information.
• May interact directly with clients/agency contacts and provide informal guidance and/or training.
• Analyzes information and leverages experience to identify and solve on-going or complex problems.
• Requires understanding of the industry, processes, procedures, and systems within own and related areas.
• Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives.
• Impacts the overall quality and quantity of the tasks and activations performed. 
  

Responsibilities

• Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge.
• Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scope.
• Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance.
• Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting.
• Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; champions growth initiatives across the company.
  

Required Skills & Experience

• 5+ years of Digital Media experience. Hands-on experience with Programmatic Media Buying.
• Proficient in advertising technology platforms and tools including Demand-Side Platforms, Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution and Measurement
• Demonstrated problem solving and project management skills.
• High competency level in MS Office with specific strengths in Excel and PowerPoint.
• Exceptional communication and project management skills.
• Ability to manage several marketing campaigns simultaneously.
• DSP certification in all major DSPs (TTD, DV360)
• Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Intermediate)
• Data Analysis: Ability to review and analyze campaign performance and key metrics to extrapolate learnings and optimization strategy. (Advanced)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Advanced)
• Communication: Engage in both written and verbal communication with clients, agency partners, and internal teams. (Intermediate)
• Problem Solving: Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Advanced)
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Intermediate)
• Advertising Ecosystem: Familiarity and ability to navigate complex programmatic activations across various partners, inventory, and data (Advanced)
  
  

Desired Skills & Experience

• Bachelor’s degree, concentration in business, marketing, or advertising preferred.
• Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Intermediate)
• Problem Solving: Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Intermediate)
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Advanced)
  

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We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.